思维敏捷，行动敏捷：避免连聪明人都会犯的经营错误Think Smart - Act Smart : Avoiding The Business Mistakes That Even Intelligent People Make
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： J. Nightingale 著
出 版 社：
出版时间： 2007-10-1字数：版次： 1页数： 160印刷时间： 2007/10/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470171295包装： 精装编辑推荐
作者简介：
JIM NIGHTINGALE,is a consultant with twenty years of experience,originally trained as an engineer.He spent most of those years searching for the kind of science in management that the knew existed in the physical sciences.He now shares his dicoverises with audiences of managers and business professionals interested in making better decisions.
内容简介
Smart people sometimes make mistakes that seem like good ideas at the time.Why do clearly intelligent people,including business leaders,make spectacularly wrong decisions costing them time,money,and at worst,the loyalty of their customers and employees?
Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that,from the wacky to the disastrous,every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong.Think Smart-Act Smart examines the faulty thinking of a collection of brilliant people,using case studies drawn from historical examples including:
The Challenger Disaster
The South Sea Bubble
The failed Bay of Pigs Invasion
Project Alpha
The Dot-com Crash
The ideal companion for anyone who wants a better understanding of why intelligent individuals-yes,you!-do things that makeno sense,Think Smart-Act Smart shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall.It provides businesspeople with a handle on why rational persons have made historically bad choices-choices to which they were desperately committed-and offers readers immediately useful guidance on making better judgment calls.
Think Smart-Act Smart will change the way you make decisions.Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act.
目录
Preface
Acknowledgements
CHAPTER 1Avoiding Error:An Introduction
The Right Goats
The Right Information(to the Right People at he Right Time)
The Right Peopte
The Right Process
The Right Habits
CHAPTER 2Wishful Thinking
Science
Cases
Sir Arthur Conan Doyle and the Cottingly Fairies
Financiat Euphoria
South Sea Bubbte
Dot.Corn Crash:VaLue America
Appeasement of Nazi Germany
Medicat Quackery
Missing Airport
CHAPTER 3Mythical Thinking
Science
Cases
Faitures of Prophecy:The Myth of the End of the World
Tanks and Horses:The Myth of the Cavalry
Business Myths
Swiss Watch Industry
Long-Term Capitat Management
CHAPTER 4Tribal Thinking
Science
Cases
Racial Superiority:White Supremacy
Racial Superiority:Black Supremacy
Disdain for the Enemy
Management Fads:Quality Circles
Groupthink:The Bay of Pigs
CHAPTER 5Royal Thinking
Science
Cases
Margaret Peter
Nick Leeson and Barings Bank
Challenger Disaster
Saddam Hussein
Montgomery Ward
Project Alpha
In Closing
References and Further Reading
Index
