The Hidden Art of Interviewing People: How to get them to tell you the truth隐性面访技巧：如何让别人告诉你真相
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作者： Neil McPhee，Roger Terry著
出 版 社：
出版时间： 2007-6-1字数：版次： 1页数： 349印刷时间： 2007/06/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470060797包装： 精装内容简介
“The book provides practical tools for decoding marketing problems…time taken to absorb its findings will be time well spent ……”（Managing Risk，Summer 2007）
There is growing interest in the use of Neuro Linguistic Programming （NLP）as a Qualitative Market Research technique。 NLP was previously used in psychology to understand how people think and react，and as a tool in self-development，interpersonal skills and business，looking at how our brains think and experience the world。
Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and，armed with this power， they can find out the truth from interviewees。The Hidden Art of Interviewing People shows how，by using NLP and related techniques in interviews，the market researcher can see beyond the obvious to the truth。
目录
FOREWORD
ACKNOWLEDGEMENTS
ABOUT THE AUTHORS
INTRODUCTION
1 TAKING THE BRIEF
What’s in this chapter？
The importance of the first steps
Being at your best
The dance of communication
Reading the signposts
True listening
Quality questions
Eliciting values
Setting the scene NLP frames
Checklist for taking the brief
2 RESPONDING TO THE BRIEF
What’s in this chapter？
What’s the point of writing a proposal？
Proposal or action plan？
The power of words
Using values to enhance the action plan
Document style and construction
Thinking like the client
Action plan writing guidelines
3 THE SAMPLE
What’s in this chapter？
Recruitment
Characteristics
VAK subquotas
Recruitment approaches
4 RESEARCH INTERVIEWS
What’s in this chapter？
Overview
How we create our reality
How does the process of filters and communication work？
Reframing
Envirometics
Rapport
Role
The topic guide
Handling individuals
Animating the group
……
5 UNDERSTANDING WHY PEOPLE BEHAVE THE WAY THEY DO
6 THE ANALYSIS
7 PRESENTING YOUR FINDINGS
8 ETHICS, ECOLOGY AND CODES OF PRACTICE
9 CONVERSATION PIECES
GLOSSARY
REFERENCES
INDEX
