中国制造 MADE IN CHINA
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作者： Donald N. Sull 著
出 版 社： Harvard Business School Press
出版时间： 2005-6-1字数：版次： 1页数： 231印刷时间： 2005/06/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781591397151包装： 精装编辑推荐
作者介绍Donald N. Sull：
Donald N. Sull is an Associate Professor of Management Practice at London Business School. Previously an Assistant Professor of Business Administration at Harvard Business School, Sull was also a consultant at McKinsey & Company, Inc. He advises multinational firms and new ventures in several countries.
内容简介
An on-the-ground playbook for competing successfully against China’s best-in-class entrepreneurs—for Westerners and local Chinese businesses alike—and for importing their strategies and principles for use in any unpredictable business environment. China's 7-8% annual growth and steady march towards capitalism has helped it to rival America as one of the best places to seek success and wealth. But China is also one of the riskiest markets to operate it. In spite of these risks, some Chinese companies have managed not only to survive, but to thrive during the country’s most turbulent period. This book introduces managers to some of China’s hottest entrepreneurs, reveals the success strategies that have enabled them to compete so effectively, and codifies these strategies into a small set of principles for managing in China or any turbulent environment. This is the guide no manager considering—or already conducting—business in China can afford to be without.
目录
Note to the Reader
Acknowledgments
ONE
Meet the players
TOW
Acknowledge the fog of the Future
THREE
Conduct Reconnaissance into the Future
FOUR
Outcycle the Competition
FIVE
Develop a Flexible Hierarchy
SIX
Manage Relationships Dynamically
SEVEN
Go for the Gold
Get Big Right
NINE
Leading in an Unpredictable Word
Appendix:Research Design and Methodology
Notes
Indes
About the Author
