HBR ON CORPORATE STRATEGY(哈佛商业评论之公司战略)
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作者： 本社 编
出 版 社： Harvard Business School Press
出版时间： 1999-12-1字数：版次： 1页数： 260印刷时间： 1999/12/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9781578511426包装： 平装内容简介
This essential reference is for readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies. 1. TOC: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery 2. Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery 3. Desperately Seeking Synergy by Michael Goold and Andrew Campbell 4. The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal 5. Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart 6. Why Focused Strategies May Be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu 7. Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Philip Evans, and Lawrence E. Shulman 8. Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander About the Contributors.
目录
Creating Corporate Advantage
Competing on Resources: Strategy in the 1990s
Desperately Seeking Synergy
The End of Corporate Imperialism
Beyond Greening: Strategies for a Sustainable World
Why Focused Strategies May Be Wrong for Emerging Markets
Competing on Capabilities: The New Rules of Corporate Strategy
Corporate Strategy: The Quest for Parenting Advantage
About the Contributors
Index
