(东方巨龙：改变全球竞争格局的中国成本创新) DRAGONS AT YOUR DOOR
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作者： Ming Zeng等著
出 版 社： Harvard Business School Press
出版时间： 2007-6-1字数：版次：页数： 239印刷时间： 2007/06/01开本：印次： 1纸张： 胶版纸I S B N ： 9781422102084包装： 精装编辑推荐
作者简介：
Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business, China. He is currently on leave from the School and serves as president of Yahoo China.
内容简介
The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D.
The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.
目录
Preface and Acknowledgments
Introduction
Dragons at Your Door
1Disrupting Global Competition
How Did They Get Here So Fast?
2Cost Innovation
The Chinese Dragons' Secret Weapon
3Loose Bricks
Rethinking Your Vulnerabilities
4 The Weak Link
Limitations of the Chinese Dragons
5Your Response
Winning in the New Global Game
Conclusion
Charting the Future
Notes
Index
About the Authors
