WHOEVER TELLS THE BEST STORY WINS(沟通从心开始)
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作者： Annette Simmons 著
出 版 社： Harvard Business School Press
出版时间： 2007-5-1字数：版次： 1页数： 226印刷时间： 2007/05/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780814409145包装： 精装编辑推荐
作者介绍:ANNETTE SIMMONS，ANNETTE SIMMONS is president of Group process consulting,whose clients include NASA,the IRS,and Microsoft.the IRS,and Microsoft.She has been featured on CNBC`S Power lunch and NPR`s Market watch,and has been quoted in Fortune,The Washington post,and other publications .she is the authou of several books,including the story factor,she lives in Greensboro ,North Carolina.
内容简介
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.
This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:
* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions.
Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.
目录
Acknowledgments
Introduction
PART ONE Thinking in story
1.Story Thinking:What Does That Even Mean?
2.What Is Story?
3.Training Your Brain
4.Telling Stories That Win
PART TWO Finding Stories to Tell
5.Who-I-Am Stories
6.Why-I-Am-Here Srories
7.Teaching Stories
8.Vision Stories
9.Value-in-Action Stories
10.I-Know-What-You-Are-Thinking Stories
PART THREE Perfecting the Craft
11.Experience Is Sensory
12.The Gift of brevity
13.Brand,Organizational,and Political Stories
14.Point of View
15.Story Listening
Call to Action
Bibliograpby
Index
About the Author