(苹果模式：12堂创新管理课程) APPLE WAY
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作者： Jeffrey L. Cruikshank等著
出 版 社： McGraw-Hill
出版时间： 2005-12-1字数：版次： 1页数： 203印刷时间： 2005/12/01开本：印次： 1纸张： 胶版纸I S B N ： 9780072262339包装： 精装内容简介
“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
Make the customer and the product king
Balance manufacturing with delivery logistics
Motivate and inspire people outside the company to do your marketing and public relations
Invent new distribution channels
Decide on your company image and stick to your guns
Leapfrog the competition
Learn from both successes and missteps
目录
Introduction
Chapter 1. Marvels and Margins
Chapter 2. Find the Future
Chapter 3. Take Their Breath Away
Chapter 4. Guard the Family Jewels
Chapter 5. Keep Your Friends (Reasonably) Close to You
Chapter 6. Keep Your Promises
Chapter 7. Build the Cult
Chapter 8. Get It Out There
Chapter 9. Keep Your Cool
Chapter 10. Flog the Bad Guys
Chapter 11. Fix Your Leaders
Chapter 12. Fix Your Plan
Notes
Index
