Outside Innovation： How Your Customers Will Co-Design Your Company’s Future协同客户共同设计企业的未来
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作者： Patricia B. Seybold著
出 版 社： 音像供货
出版时间： 2006-10-1字数：版次： 1页数： 412印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780061135903包装： 精装内容简介
How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make.
Reading line: The 8 Roles Customers Play in Trend–Setting Companies
The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most admired and most customer–valued in our industry and to be recognized as the company that has forever changed the way things are done." "How can we become the Google of banking?" "How can we be the eBay of software?" "I want to be the JetBlue of manufacturing."
"How can we become the undisputed trend–setter in our industry–with a competitive bar no one can topple?"
In Outside Innovation, bestselling author Seybold taps her close relationship with dozens of high–innovation companies to reveal the untold strategy behind the trendsetters and the next HUGE leap forward in customer strategy. Seybold shows that companies that are dominating their category and staying ahead of the pack are collaborating at every level of their business with their customers.
作者简介
Patricia B. Seybold is the author of the international best-seller Customers.com and The Customer Revolution. She is the founder and CEO of the Boston-based The Patricia Seybold Group (www.psgroup.com), which for more than 25 years has specialized in helping Fortune 500 companies design and continuously improve their customer-focused business strategies.
目录
INTRODUCTION: The Outside Innovation Imperative
CHAPTER ONE
How to Harness Customer Innovation
Co-Design BuSiness Models, Business Processes,and Solutions with Cust6mers to Help Them Accomplish Their Goals
Give Customers Important Roles to Play in Shaping Your Business
Natural Behaviors You Can Tap to Unleash Customer Innovation
CHAPTER TWO
LEGO MINDSTORMS NXT
Powered by Customers" Inventiveness
National Instruments
A Thirty- Year History of Enabling Customer Innovation
Let Customers' Inventiveness Drive Your Business
Best Practices in Customer-Led Innovation
CHAPTER THREE
Help Customers Reach Their Goals
Capturing Customers" Context and Desired Outcomes
Staples
Customers Help Bring a Customer Experience Promise to Life
Bathing Your Organization in Real-Time Customer Context
Using Online Communities to Understand
Customers" Passions, Issues, and Needs (Hallmark,Kraft, RC2, Schwab, Unilever)
Koko Fitness
Discovering Baby Boomers" Health and Fitness Issues
Zopa
Creating a New Financial Services Exchange:
Peer-to-Peer Lending and Borrowing for "Free formers"
CHAPTER FOUR
Let Customers Strut Their Stuff
Profiting from Customer-Created Intellectual Property
Tripod Built a Multimillion-Dollar Business from Customers' Creations
Early "Publisher" Shifted to User-Created Content
American Institute of Physics
A 200-Year Tradition of Publishing Customers" Content
……
CHAPTER FIVE
CHAPTER SIX
CHAPTER SEVEN
NOTES
ACKNOWLEDGMENTS
INDEX
