Innovation and Entrepreneurship创新和企业家精神
分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Peter F. Drucker 著
出 版 社： 音像供货
出版时间： 2006-5-1字数：版次： 1页数： 277印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780060851132包装： 平装编辑推荐
作者简介:
PETER F. DRUCKER is considered one of management's top thinkers.As the author of more than 35 books,his ideas have had an enormous impact on shaping the modern corporation. In 2002,he was awarded the Presidential Medal of Freedom.During his lifetime,Drucker was a writer,teacher,philosopher,reporter,consultant,and professor at the Peter F.Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.
内容简介
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
目录
Preface
Introduction:The Entrepreneurial Economy
Ⅰ.THE PRACTICE OF INNOVATION
1.Systematic Entrepreneurship
2.Purposeful Innovation and the Seven Sources for Innovative Opprtunity
3.Souree:The Unexpected
4.Source:Incongruities
5.Source:Process Need
6.Source:Industry and Market Structures
7.Source:Demographics
8.Source:Changes in Perception
9.Source:New Knowledge
10.The Bright Idea
11.Principles of Innovation
Ⅱ.THE PRACTICE OF ENTREPRENEURSHIP
12.Entrepreneurial Management
13.The Entrepreneurial Business
14.Entrepreneurship in the Service Institution
15.The New Venture
Ⅲ.ENTREPRENEURIAL STRATEGIES
16."Fustest with the Mostest"
17."Hit Them Where They Ain't"
18.Ecological Niches
19.Changing Values and Characteristics
Conclusion:The Entrepreneurial Society
Suggested Readings
Index