The E-Myth Revisited： Why Most Small Businesses Don’t Work and What to Do About It创业神话回顾(突破瓶颈）：为什么大多数小企业运作不佳？应该怎么做？

作者： Michael E. Gerber著

出 版 社：

出版时间： 1995-3-1字数：版次： 1页数： 268印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780887307287包装： 平装内容简介

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

作者简介

Michael E. Gerber is the founder and CEO ofE-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary.

目录

Acknowledgments

Foreword

Introduction

Part Ⅰ: The E-Myth and American Small Business

Chapter 1. The Entrepreneurial Myth

Chapter 2. The Entrepreneur, the Manager, and the Technician

Chapter 3. Infancy: The Technician's Phase

Chapter 4. Adolescence: Getting Some Help

Chapter 5. Beyond the Comfort Zone

Chapter 6. Maturity and the Entrepreneurial Perspective

Part Ⅱ: The Turn-Key Revolution: A New View of Business

Chapter 7. The Turn-Key Revolution

Chapter 8. The Franchise Prototype

Chapter 9. Working On Your Business, Not In It

Part Ⅲ: Building a Small Business That Works!

Chapter 10. The Business Development Process

Chapter 11. Your Business Development Program

Chapter 12. Your Primary Aim

Chapter 13. Your Strategic Objective

Chapter 14. Your Organizational Strategy

Chapter 15. Your Management Strategy

Chapter 16. Your People Strategy

Chapter 17. Your Marketing Strategy

Chapter 18. Your Systems Strategy

Chapter 19. A Letter to Sarah

Epilogue: Bringing the Dream Back to American Small Business

Afterword: Taking the First Step