BW STRATEGY POWER PLAYS战略力量计划
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作者： businessweek 著
出 版 社：
出版时间： 2006-12-1字数：版次： 1页数： 182印刷时间： 2006/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780071475600包装： 平装内容简介
Learn the Plays
Make Your Move
Take a page from Jeff Bezos at Amazon.com and reinvent your company Turn your business direction on a dime like Michael Dell Find your drive for customer satisfaction with Edouard Michelin Dial in collaboration using Edward Zander's tactics at Motorola And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
BusinessWeek Power Plays
Marketing Power Plays
Leadership Power Plays
Game On.
Visit businessweek.com/powerplays
About the Author
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.
目录
INRODUCTION By Stephen J. Adler, Editor-in-Chief,
Business Week
BRIRN ROBERTS:
Can Comcast Fly?
JEFF BEZOS:
Reprogramming Amazon
JOHN CHRNBERS:
Cisco's Comeback
MICHREL DELL:
The Secrets behind Dell's Expansion
MICHREL ESKEW:
UPS and Big Brown's New Bag
EDWRRD ZRNDER:
Reinventing Motorola
SRN PRLNISRNO:
IBM and the New Blue
YUN JONG YONG:
The Samsung Way
RRTHUR J. SULZBERGER:
The Future of the New York Times
THONRSJ. USHER:
Bringing U. S. Steel Up from the Scrap Heap
RLRN htULRLLY:
A Plan to Make Ford Fly
BRIAN FRRNCE:
The Prince of NASCAR
EDOURRD NICHELIN:
Taking Michelin to New Heights
KEN CHENRULT:
Charge! At American Express
TRENDS:
Business Prophet C K. Prahalad Is Changing
The Way CEOs Think
SOURCES
CONTRIBUTORS
