BW MARKETING POWER PLAYS营销力作用
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作者： businessweek 著
出 版 社：
出版时间： 2006-12-1字数：版次： 1页数： 178印刷时间： 2006/12/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780071475587包装： 平装内容简介
Build an IKEA-style global brand the way Ingvar Kamprad does Use Hans Straberg's tactics at Electrolux to sweep in profits Bank on thinking locally like Citigroup's Steven Freiberg Keep your company tuned in the way Judy McGrath does at MTV And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
BusinessWeek Power Plays
Leadership Power Plays
Strategy Power Plays
Game On.
Visit businessweek.com/powerplays
About the Author
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage,inside information,and annual rankings of businesses.Established in 1929,the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.
目录
By Stephen J.Adler, Editor-in-Chief,BusinessWeek
In the ESPN Zone
Caterpillar Sinks Its Claws into Services
Thinking Locally at Citigroup
Inside In tel
Aldi and Trader Joe's Challenge to WaI-Mart
HP's Ultimate Team Player
Reinventing How Johnson & Johnson Invents
Keeping MTV Cool
How IKEA Became a Global Cult Brand
Demanding More Risk and Innovation from GE
Managing Google's Idea Factory
Apple's Visionary Is Shaking Up Disney
3M's Rising Star Revs Up Innovation
From Hip-Hop to Mainstream
Reaching an Audience of One
