反向思考打败不景气 THE WELL-TIMED STRATEGY
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Peter Navarro著
出 版 社： 上海科学技术文献出版社
出版时间： 2006-1-1字数：版次： 1页数： 244印刷时间： 2006/01/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780131494206包装： 精装编辑推荐
作者简介：
Peter Navarro is a business professor at the University of California, Irvine.
He is author of the best-selling investment book If It’s Raining in Brazil, Buy Starbucks and the best-selling audio lecture course “Big Picture Investing: How, When, and Why the Stock Market Moves.” His weekly newsletter on the economy and stock market is distributed widely and is available to the public at www.peternavarro.com.
A widely sought-after and gifted public speaker, Navarro has appeared on Bloomberg TV, CNN, CNBC, NPR, and all three major network news shows. Navarro’s articles have appeared in a wide range of leading publications, including Barron’s, Business Week, Harvard Business Review, The New York Times, The Wall Street Journal, and Sloan Management Review.
Professor Navarro holds a B.A. from Tufts University and a Ph.D. in economics from Harvard.
内容简介
"In The Well-Timed Strategy, Navarro provides a useful primer on business cycle risks and opportunities. Recognizing that business success depends most of all on human capital, he makes the crucial observation that the trough of a recession is the best time to find good people and the most important time to focus on retaining them. This and other insights about investment, production, and marketing give today’s executives a useful checklist for building and maintaining competitive advantage." –Michael Milken, Chairman, The Milken Institute
"Navarro’s conclusions should be an integral part of any management strategy playbook. Timing is indeed everything, and this book shows you how to master it for a successful business." –Bruce Karatz, Chairman and CEO, KB Home
"The business cycle bedevils all companies, yet few take it into account when plotting strategy. Peter Navarro provides a powerful set of tools, insights, and examples that will help every executive master the all-important art of timing." –Nicholas G. Carr, Author of Does IT Matter?
"What surprised me the most about this wonderful ‘Big Ideas’ book was not how incisive, useful, and far-ranging its strategic prescriptions are but rather how much fun I actually had reading it." –Mark Zandi, Chief Economist and Co-Founder of Economy.com
"The overriding approach to real estate success used to be ‘location, location, location,’ but it is an absolute fact that ‘timing, timing, timing’ is the ultimate driver behind maximizing return on investment. Peter Navarro illustrates that point with compelling examples of some of the best companies that have proactively navigated the business cycle as well as those that have faltered. The Well-Timed Strategy is an insightful look into the critical concept of knowing not just how to make a move, but more importantly, when." –Richard S. Ziman, Chairman and CEO, Arden Realty, Inc.
目录
Introduction
Chapter 1: Strategies and Tactics of the Master Cyclist Executive
Chapter 2: Countercycling Your Capital Expenditures
Chapter 3: The Acquisitive Master Cyclist Buys Low and Sells High
Chapter 4: The Art of “Cherry Picking” and Other Well-Timed Tactics of the Human Resources Manager
Chapter 5: “Macromanaging” Your Production, Inventory, and Supply Chain
Chapter 6: Master Cyclist Marketing Through the Business Cycle Seasons
Chapter 7: Pricing the Cycle and Managing Credit and Account Receivables
Chapter 8: Proactive Profiting From Oil Price Spikes, Interest Rate Hikes, and Exchange Rate Risks
Chapter 9: When You Can’t Beat the Business Cycle, Hedge Its Risks!
Chapter 10: Surviving—and Prospering from—the Economic Shocks of War, Terrorism, Drought, and Disease
Chapter 11: The Master Cyclist’s Favorite Forecasting Tools
Concluding Thoughts
Appendix A: The Master Cyclist Project’s Treasure Trove of Data and All-Star Team
Appendix B: A Business Cycle Primer
Notes
Index
