销售词语宝典 WORDS THAT SELL, REVISED AND EXPAND
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作者： Richard Bayan著
出 版 社： McGraw-Hill
出版时间： 2006-6-1字数：版次： 1页数： 134印刷时间： 2006/06/01开本： 24开印次： 1纸张： 胶版纸I S B N ： 9780071467858包装： 平装内容简介
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
目录
Preface/Acknowledgments
Introduction to the Second Edition
How to Use This Book
A Crash Course in Copywriting
Categories of Copy
Part 1 Grabbers
Teasers
Free/Prize
Sale/Discount
Trial Offer/No Obligation
Heads and Slogans
Salutations and Invitations
Opening with a Question
Opening with a Statement
Opening with a Challenge
Snappy Transitions
All-Purpose Grabbers
Part 2 Descriptions and Benefits
Appealing
Authentic
Belonging/Membership
Big/Many
Choice/Control
Comfortable
Competitive
Complete/Thorough
Convenient
Distinguished/Status
Durable/Solid
Easy
Exciting/Stimulating
Experienced/Expert
Fabulous
Fast
Fresh/Wholesome
Fun/Cheerful
Gift
Good-Looking
Healthful
Honest
Improved
Indispensable
Informative
Luxurious
Made
Money-Making
Money-Saving
New/Advanced
Plain/Natural
Pleasure/Satisfaction
……
Part 3 Clinchers
Part 4 Special Strategies
Appendix
Key Word Index
