商务沟通(哈佛商业评论系列) HBE: BUSINESS COMMUNICATION HAR
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作者： Harvard Business Essentials 著
出 版 社：
出版时间： 2003-12-1字数：版次： 1页数： 162印刷时间： 2003/12/01开本：印次：纸张： 胶版纸I S B N ： 9781591391135包装： 平装内容简介
Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others.
作者简介：
Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
目录
Introduction
1 Good Writing
It Begins with Principles
Have a Clear Purpose
Be Audience Focused
State Your Key Message Clearly
Stay on Topic
Observe Economy of Words
Use Simple Sentences
Consider Your "Delivery Strategy
Summing Up
2 Start-Up Strategies
Your Launch Point
Questioning Method
Traditional Outline Method
Brainstorm Outline Method
Free Writing Method
Scoping Your Project
Summing Up
3 The First Draft
Getting It Down
Get It Down First
Build on Strong Paragraphs
Create Transitions
Use Design Elements to Lighten the Reader's Load
Summing Up
4 Getting It Right
The Editing Craft
Editing for Content
Editing for Style
Tighten and Sharpen Those Sentences
Editing for Accuracy
Summing Up
5 Everyday Writing
Memos, Letters, and E-mail
Writing Effective Memos
Business Letters That Do the }ob
Making the Most of E-mail
Summing Up
6 Presentations
Timeless Principles
Presentations: The Greek Way
Four Rhetorical Devices
Three Learning Styles
Aim for the Head and the Heart
Summing Up
7 Backstage
Preparing Your Presentation
Step 1: Define Your Objective
Step 2: Understand the Audience
Step 3: Decide What to Say
Step 4: Get Organized
Step 5: Develop Effective Visuals
Step 6: Rehearse
Summing Up
8 Show Time
Making an Effective Delivery
Speaking Effectively
Projecting a Positive Image
Keeping the Audience Engaged
Handling Questions
Making Group Presentations
Dealing with Stage Fright
Evaluating Your Presentation
Summing Up
9 Dialogue
The Ultimate Communication
Understanding the Other Person
Seeing Yourself (or Your Company) from the
Other Person's Perspective
Creating Dialogue
Summing Up
Appendix A Useful Implementation Tools
Appendix B Writing the Perfect Job Application Cover Letter
Appendix C Cornmonsense Rules for Presentation Visuals
Notes
Glossary
For Further Reading
Index
About the Subject Adviser
About the Writer
