管理创新改革 (哈佛商业评论系列) HBE: MANAGING CREATIVITY N INNOVATI HAR
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出版时间： 2003-12-1字数：版次： 1页数： 174印刷时间： 2003/01/01开本：印次：纸张： 胶版纸I S B N ： 9781591391128包装： 平装内容简介
The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
目录
Introduction
1 Types of Innovation
Several Types on Many Fronts
Incremental and Radical Innovation
Factors That Favor Incremental Innovation
Innovations in Processes
Service Innovations
Summing Up
2 The S-Curve
A Concept and Its Lessons
The S-Curve Explained
Three Lessons
Where DoYou Stand on the S-Curve?
Limits to These Lessons
Summing Up
5 Idea Generation
Opening the Genie's Bottle
New Knowledge
Tapping the Ideas of Customers
Learning from Lead Users
Empathetic Design
Invention Factories and Skunkworks
Open Market Innovation
The Role of Mental Preparation
How Management Can Encourage Idea Generation
Two Idea-Generating Techniques
Summing Up
4 Recognizing Opportunities
Don't Let the Good Ones Slip By
A Method for Opportunity Recognition
Rough-Cut Business Evaluation
Summing Up
Moving Innovation to Market
Will It Fly?
The Idea Funnel
Stage-Gate Systems
A Caution on Funnels and Stage-Gate Systems
Financial Issues
Extending Innovation Through Platforms
Summing Up
6 Creativity and Creative Groups
Two Keys to Innovation
Myths About Creativity
Three Components of Individual Creativity
Characteristics of Creative Groups
Handling Conflict in Groups
Time Pressure and Creativity
Six Steps for IncreasingYour Own Creativity
Summing Up
Enhancing Creativity
Enriching the Organization and Workplace
Organizational Enrichment
Enriching the PhysicalWorkplace
Summing Up
8What Leaders Must Do
Appendix A:The Time Value of Money
Appendix B:Useful Implementation Tools
Notes
Glossary
For Further Reading
Index
About the Subject Adviser
About the Writer
