价值链管理(哈佛商业评论系列) HBR: ON MANAGING THE VALUE CHAIN HAR
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出 版 社： Harvard Business School Press
出版时间： 1993-12-1字数：版次： 1页数： 271印刷时间： 2004/01/01开本：印次：纸张： 胶版纸I S B N ： 9781578512348包装： 平装内容简介
Outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook. Focuses on the changing relationship between suppliers, customers, and competitors in a globalized market.
目录
Managing in an Age of Modularity
CARLISS Y. BALDWIN AND KIM B. CLARK
Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style
An Interview with Victor Fung
JOAN MAGRETTA
How Chrysler Created an American Keiretsu
JEFFREY H. DYER
The Power of Trust in Manufacturer-Retailer Relationships
NIRMALYA KUMAR
What is the Right Supply Chain for Your Product?
MARSHALL L. FISHER
Make Your Dealers Your Partners
DONALD V. FITES
From Value Chain to Value Constellation: Designing Interactive Strategy
RICHARD NORMANN AND RAFAEL RAMIBEZ
From Lean Production to the Lean Enterprise
JAMES P. WOMACK AND DANIEL T. JONES
About the Contributors
Index
