企业责任(哈佛商业评论系列) HBR: ON CORPORATE RESPONSIBILITY HAR
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Harvard Business School Press 著
出 版 社： WW Norton 美国诺顿图书出版公司
出版时间： 2003-12-1字数：版次： 1页数： 231印刷时间： 2003/07/01开本：印次：纸张： 胶版纸I S B N ： 9781591392743包装： 平装内容简介
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
目录
Serving the World's Poor, Profitably
The Competitive Advantage of Corporate Philanthropy
What's a Business For?
The Virtue Matrix: Calculating the Return on Corporate Responsibility
The Path of kyosei
Can a Corporation Have a Conscience?
The New Corporate Philanthropy
From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation
About the Contributors
Index
