筹款之后 BEYOND FUNDRAISING
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作者： Kay Sprinkel Grace 著
出 版 社： 吉林长白山
出版时间： 2005-12-1字数：版次： 1页数： 244印刷时间： 2005/04/01开本：印次：纸张： 胶版纸I S B N ： 9780471707134包装： 精装内容简介
Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?
Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you:
Learn how to position your organization in the community as a constructive, vital, and successful social investment
Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communities
In this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.
作者简介：
KAY SPRINKEL GRACE, CFRE, is an internationally acclaimed independent consultant, speaker, facilitator, and writer. After successful careers in journalism and education, she became a development professional in 1979, working in several organizations before starting her own consulting firm in 1987. Since then, she has worked as trainer or consultant to thousands of nonprofit volunteers and professionals in the areas of board and staff leadership, planning, and capital and annual fundraising. She is the author of Beyond Fund-Raising and the coauthor of High-Impact Philanthropy (both published by Wiley), as well as the author of The Ultimate Board Member's Book, Over Goal: What You Must Know to Excel at Fundraising Today, and Fundraising Mistakes That Bedevil All Boards (and Staff Too).
目录
Preface to the Second Edition
Introduction to the Second Edition
Chapter 1 Values: The Context for Philanthropy, Development and Fund Raising
Chapter 2 Putting Away the Tin Cup: Changed Attitude, Changed Practices
Chapter 3 Preventing Mission Drift: The Leadership Imperative
Chapter 4 Successful Development: Partnership and Process
Chapter 5 Inviting Investment
Chapter 6 Capitalizing The Community's Investment: Annual Campaigns
Chapter 7 Capitalizing The Community's Investment, Part Two: Capital Campaigns
Chapter 8 Stewardship: The Heart of The Development Process
Chapter 9 Maximizing Board Development and Participation
Chapter 10 The Power of Planning
Chapter 11 beyond Fund Raising: Implementing the Principles
Chapter 12 Afterward
Index
