能量：互联时代引领社会变革 MOMENTUM
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作者： Allison Fine著
出 版 社： John Wiley & Sons
出版时间： 2006-2-1字数：版次： 1页数： 220印刷时间： 2006/12/01开本：印次：纸张： 胶版纸I S B N ： 9780787984441包装： 精装内容简介
How can we move from serving soup until our elbows ache to actually solving social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures?
The answers to these questions lie within Momentum, a book that offers a fresh, dynamic way of thinking about and organizing social change work. Today's digital tools?including e-mail, the Web, cell phones, personal digital assistants (PDAs), and even iPods?promote interactivity and connectedness. As Momentum shows, these new social media tools are important not just for their technological wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.
Momentum reveals how democratizing access to information, leveraging existing social networks, and "powering the edges" can transform social change efforts.
Learn why it is so revolutionary that emails don't wear skirts and why learning about a zoning board hearing through emails from your friends is critically important to social change efforts. And discover ways that we can close our enormous communication deficit to create authentic conversations between professionals and volunteers.
Momentum celebrates the courage and tenacity of activists, within and outside of organizations, who persevere despite enormous frustrations and challenges simply because they continue to pursue their desire to make the world a better place. Upbeat and with a wry wit, Fine rejects the blame game. Instead, she offers activists and their supporters constructive new routes to more powerful, fulfilling, and successful approaches to social change.
作者简介：Allison H. Fine is a successful social entrepreneur and writer dedicated to helping grassroots organizations and activists implement and sustain social change efforts. Fine is a senior fellow at Demos, a network of action and ideas based in New York City. She is the founder of Innovation Network, Inc. (InnoNet), and the former CEO of E-Volve Foundation. Currently she serves on the board of directors of Just Vision. She lives on the banks of the Hudson River with her husband, Scott, and three sons, Jack, Zack, and Max.Join her interactive conversation on social change in the digital age at afine@afine.us.
目录
Foreword (Joan Blades)
Acknowledgments
Preface: The Promise of Connected Activism
Introduction
Part I: Connectedness in Action
1. Celebrating Self-Determination: Developing a Mind-Set of Powerfulness
2. Becoming a Connected Activist: Enhancing the Effectiveness of Social Media
3. Beyond Bowling Alone: Leveraging Social Networks for Social Change
4. All Aboard! Embracing the Leveling Effect of Social Media
5. Embracing Authentic Conversations: Overcoming the Listening Deficit
6. Powering the Edges: Shifting Power from the Inside Out
7. Encouraging Individual Activism: Working Together to Optimize Your Efforts
Part II: The Future of Social Change
8. Peeking into the Digital Future: Balancing the Opportunities Ahead
9. My Diet Starts Next Tuesday: Embracing a Recipe for Success Now
10. Are We There Yet? Measuring Progress in New Ways
11. The Future of Funding: Rethinking Philanthropy and Fundraising Using Social Media
Conclusion: Moving Forward as a Connected Activist
Resource A: Free Schuylkill River Uses CitizenSpeak to Expand Its Coalition (Jo Lee)
Resource B: The Cluetrain Manifesto (Christopher Locke, Doc Searls, David Weinberger, Rick Wevine)
Notes
The Author
Index
