在eBay上赚钱的非官方指南 THE UNOFFICIAL GUIDE TO MAKING MONEY ON EBAY
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作者： Lynn Dralle 著
出 版 社： John Wiley & Sons
出版时间： 2006-12-1字数：版次： 1页数： 370印刷时间： 2006/01/01开本：印次：纸张： 胶版纸I S B N ： 9780764598333包装： 平装内容简介
The inside scoop...for when you want more than the official line!
More than 430,000 people run full- or part-time businesses on eBay. Whether you want to become a PowerSeller yourself, supplement an established bricks-and-mortar business, or just make some extra money by cleaning out your garage and attic, this guide will help you get your merchandise going?going?gone! It tells you how to do everything from opening your seller's account and listing your items to collecting the payments. Chockfull of tips, techniques, and expert advice from "The Queen of Auctions," Lynn Dralle, it includes:
Vital Information for maximizing your sales, including the top ten eBay categories
Insider Secrets on acquiring merchandise, creating effective listings, earning positive feedback, and more
Money-Saving Techniques, including the best ways to ship various types of merchandise
Money-Making Techniques, such as selling collectibles individually rather than as a set
Time-Saving Tips, such as setting up efficient areas for staging, storage, and shipping
The Scoop on the latest trends, including Buy It Now sales and eBay drop-off stores
作者简介：
LYNN DRALLE is an antique dealer and an eBay PowerSeller who has earned up to $20,000 a month through online auctions. An award-winning author and popular lecturer on buying and selling on eBay, she has written The 100 Best Things I've Sold on eBay and co-authored How to Sell Antiques and Collectibles on eBay...and Make a Fortune, and has appeared on national television.
目录
About the Author.
Introduction.
I Laying the Foundation for Selling on eBay.
1 eBay Basics.
A brief history of eBay.
Business potential on eBay.
Understanding auction terms.
Understanding auctions.
Selling direct versus using eBay drop-off stores.
Just the facts.
2 The eBay Advantage.
Fragmented industry—within the eBay model.
Selling one item at a time.
Finding an alternative to a garage sale.
Supplementing your hobby.
Selling your own creations.
Funding for special causes.
Running a part-time business.
Liquidating an estate.
Supplementing your store front.
Turning into a full-time seller.
Just the facts.
3 Determining What to Sell.
Cars and eBay Motors.
Consumer electronics.
Computers and networking.
Clothing, shoes, and accessories.
Books, movies, and music.
Home and garden.
Collectibles (and antiques).
Sports.
Toys and hobbies.
Jewelry and watches.
Just the facts.
4 Acquiring Your Merchandise.
Your house.
Buying items to sell on eBay.
Selling homemade goods.
Selling for others.
Just the facts.
II How to Get Started Selling on eBay.
5 First Steps to Building a Business.
Thinking about your business goals.
Writing a business plan.
Business licenses and sales tax.
Legal fees and income taxes.
Insurance.
Just the facts.
6 Get Your Work Space Organized.
Evaluating your hardware needs.
Set up your computer workstation.
Setting up your other work areas.
Just the facts.
7 First Steps to Starting Your eBay Business.
Start by spending time on eBay.
Set up a seller’s account.
Know how money is collected on eBay.
Just the facts.
8 Shipping.
Comparing shipping companies.
Shipping different types of merchandise.
Setting up your shipping station.
Purchasing shipping supplies.
Charging for shipping/handling/insurance.
International shipments.
Just the facts.
III Building Your Business.
9 Preparing Your Items for Sale.
Establish a routine.
Cleaning.
Writing up the details.
Just the facts.
10 Photographing Your Item.
Setting up your photo studio or area.
Quality and features.
Photography tricks.
Saving your photos to your hard drive.
Editing.
Picture Manager.
Just the facts.
11 Doing Your Research.
Identify your item.
Pay an expert to identify your item.
Researching the competition.
Just the facts.
12 Listing Your Item.
Making eBay a daily routine.
Starting a new listing.
Categorizing your item.
Writing a good title for your listing.
Using item specifics to search.
Writing a good description.
Just the facts.
13 Listing Your Item and Making Decisions.
Calculating your auction starting price.
Duration.
Quantity.
Item location.
Add pictures.
Choosing extra features.
Payment and shipping.
Review and submit your listing.
Just the facts.
14 During the Auction.
Keeping a close eye on your auctions.
Answering questions through My eBay and e-mail.
Fixing a mistake in your listing.
Quoting overseas shipping costs.
Just the facts.
IV How to Make Your Transaction a Successful One.
15 Completing the Sale.
Find out what sold and to whom.
Notifying the winning bidder.
Collecting the money.
Shipping the item.
E-mailing tracking numbers.
Leaving feedback.
Just the facts.
16 Troubleshooting.
Your customer doesn’t pay.
Your customer is unhappy with the purchase.
Your shipment never arrives.
Your shipment arrives damaged.
You ship the wrong item.
Your customer leaves you negative feedback.
Just the facts.
17 What to Do if Your Item Doesn’t Sell.
Relisting items at auction.
Opening an eBay store.
Donating to charity, selling on consignment, or holding a garage sale.
Just the facts.
V The Future of Your Business and eBay.
18 The Future of Your Business on eBay.
Making (and keeping) loyal customers.
Driving traffic to your eBay auctions.
Marketing your eBay store.
Just the facts.
19 The Future of eBay and Online Auctions.
Looking at eBay’s predictions.
Using eBay’s growth to your advantage.
Avoiding fraudulent phishing e-mails.
Just the facts.
Appendix.
Index.
