新编商务英语综合教程·学生用书(第1册)(高等学校商务英语系列教材)
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品牌: 谢丹焰
基本信息·出版社：清华大学出版社，北京交通大学出版社
·页码：346 页
·出版日期：2009年11月
·ISBN：9787811230765
·条形码：9787811230765
·包装版本：第1版
·装帧：平装
·开本：16
·正文语种：中文/英语
·丛书名：高等学校商务英语系列教材
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内容简介《新编商务英语综合教程》是“高等学校商务英语系列教材”之一。《新编商务英语综合教程·学生用书(第1册)》为第1册，共10个单元，每单元由Readng Ⅰ、ReadnS Ⅱ和Extension三大部分组成，并配有相应的教师用书。本教程选材新颖，内容丰富，专业面广，实用性强，可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及商务英语爱好者学习使用。
编辑推荐《新编商务英语综合教程·学生用书(第1册)》：高等学校商务英语系列教材
目录
Unit 1 Business Etiquette
Reading Ⅰ Everyday Etiquette for Office Life
Reading Ⅱ Handshakes
Extension
Unit 2 Shopping
Reading Ⅰ Going Grocery Shopping: Let Your Fingers Do the Walking
Reading Ⅱ You'd Better Shop Around
Extension
Unit 3 Companies
Reading Ⅰ When Companies Are Places to Work
Reading Ⅱ Second Chances
Extension
Unit 4 Products
Reading Ⅰ A Standard of Excellence
Reading Ⅱ Speeding New Products to Market
Extension
Unit 5 Promotion
Reading Ⅰ The Buying and Selling of Dreams
Reading Ⅱ Criticisms and Defenses of Promotion
Extension
Unit 6 Job Interviews
Reading Ⅰ Making the Best of a Good Job
Reading Ⅱ New Rules for Landing a Job: Interview Skills That Give You the Edge
Extension
Unit 7 Cultural Diversity
Reading Ⅰ Outstanding Cultural Diversity Programs
Reading Ⅱ Developing an Intercultural Training Program
Extension
Unit 8 Managers
Reading Ⅰ Managers for the Twenty-first Century
Reading Ⅱ Managerial Caricatures
Extension
Unit 9 Going Global
Reading Ⅰ Birth of a Buzzword
Reading Ⅱ Global Marketing into the Twenty-first Century
Extension
Unit 10 Retailing
Reading Ⅰ A Retailing Legend Is Born
Reading Ⅱ Shopping Euphoria at the Somerset Collection
Extension
Appendix A Glossary
Appendix B Idioms & Expressions
……[看更多目录]
序言《新编商务英语综合教程》是针对高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及英语爱好者编写的基础课系列教材之一。本教程突破了传统的教材模式，综合考虑了高等院校经贸和商务英语专业学生的特点，以专业英语（ESP）的教学原则为指导，以现代外语教育对教材的意义和功能的更新理念为依托；力求以人为本，以任务为路径，以交际为目的，将商务英语技能的培养和相关学科专业知识的学习科学地结合起来，使学生在学习和掌握商务类专业基础知识的同时，深化英语学习，提高语用能力。
为了适应商务英语教学，紧扣时代脉搏，满足社会需要的发展趋势，本教程的编写人员在听取、汇总来自语言教学专家、商务专业人士和教学一线的广大师生的意见和建议的基础上，结合国外相关教学领域最新的研究成果，在内容的编排、材料的选择、题型的设计和结构的完善等方面进行了大量的创新性探索。
本教程在编写上主要体现了以下特点。
1.丰富性。本教程课文精选自世界著名商务英语报刊、杂志、网站及学术刊物，内容涵盖当今国际经济贸易和商务的各个重要领域，如商业文化、企业管理、经济全球化、信息技术、市场竞争、国际营销和国际金融等。选材还充分考虑了文章内容所涉及的区域性，包括世界经济中最具代表性的国家、区域和经济体。另外，选材也特别注重内容的时效性、典型性、专业性和语言质量，以最新、最典型的商务语言传递最新的国际商务信息。
2.多样性。本教程的编写兼顾了社会需求、专业培养目标、学生的认知程度和语言技能，在口语、阅读、词汇、翻译和写作几个方面均精心设计了形式各异的练习。每单元提供主、副两篇课文，练习包括与课文相关的阅读理解及围绕重点词汇和词组的词汇练习及翻译练习等。结合单元商务主题设计的口语活动包括双人讨论、角色扮演、小组讨论、大组汇报、模拟活动、班级辩论和个案讨论等课堂活动及相应的书面练习。此外，还设计了包括商务词汇、实用阅读、翻译技巧和写作策略几个模块的扩展练习，以便教师根据实际需要，有选择地组织课堂教学。
3.实用性。本教程的编写注重以点带面，侧重实用。每单元重点讨论、分析一个专题。通过大量来自公共媒体、公共场所、某些企业、公司及因特网的数据、图表和案例等真实的语料，结合商务活动诸多层面中遇到的具体语境，为学生提供真实的语言输入与输出环境，激发其想像力和发散性、创造性思维，真切地掌握英语语言基础知识，同时熟悉商务实践的技能、策略及相关的现实商务活动的真实场景。
文摘插图：
Most bosses expect their employees to get along with one another and, more important, toget along with clients and customers. This means that however important your job skills are, theymay not count for much if you don't also have some people skills. Fortunately, getting along withpeople usually boils down to simple, everyday courtesy.2 When you work for a company, you are its representative to the outside world. For thisreason, everyone from a secretary to a CEO should know how to greet visitors and make them feelcomfortable.3 Both men and women should stand to greet visitors who come into their office. Co-workersalso should be given a warm greeting, but you need not rise each time one comes into your office.For a visitor, though, your hand should be extended just as it would be if you were the host inyour own home. Ask the person to sit down; and if there is a choice of seats, you may want towave him into one.
Many managers and executives sit behind their desks when talking to co-workers andcustomers, but it is more gracious to move a conversation out to a sofa or two occasional chairs.Visitors should be asked whether they would like a beverage. If the answer is yes, the managershould get the drink or ask a secretary or assistant to get it. 5 Although corporate cultures vary from business to business and even from region to region,the exchange of daily greetings is a ritual everywhere. Coworkers usually say hello first thing inthe morning and then simply smile when they pass each other the rest of the day.
