商务英语函电(高职高专商务英语专业教材)
点此进入淘宝搜索页搜索分类: 图书,管理,商务实务,商务写作,
品牌: 房玉靖
基本信息·出版社：清华大学出版社
·页码：274 页
·出版日期：2009年11月
·ISBN：9787302210412
·条形码：9787302210412
·包装版本：第1版
·装帧：平装
·开本：16
·正文语种：中文/英语
·丛书名：高职高专商务英语专业教材
产品信息有问题吗？请帮我们更新产品信息。
内容简介《商务英语函电》遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入，在编写内容上注重系统性、科学性和广泛性，兼顾不同程度的读者精心设计各模块，涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。
全书采用模块教学，包含16个模块，首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧，然后针对外经贸进出口流程的主要环节逐一呈现知识点和相关实例与实训。《商务英语函电》适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。
编辑推荐《商务英语函电》：高职高专商务英语专业教材
目录
Module 1 Fundamentals of English
Business Letter-Writing 1
Learning Objectives 1
Ⅰ. Formats of Business Letters 1
Ⅱ. Principles of Business Letter-Writing 2
Ⅲ. Structure of Business Letters 2
1. The Essential Parts of a Business Letter 2
2. The Miscellaneous Parts of a Business Letter 5
Ⅳ. Examples of Business Letters 7
Ⅴ. A Brief Introduction of E-mails 10
Ⅵ. Ways of Envelope Addressing and the Standardized Designs 11
Exercises 13
Module 2 Establishing Business Relations 15
Learning Objectives 15
Introduction 15
Writing Skills 16
Specimen Letters 16
Letter 1 A letter to a New Customer for Establishment of Business
Relations 16
Letter 2 On Establishing Business Relations 17
Letter 3 A Request to Establish Business
Relations 17
Letter 4 A Reply to the Above Letter 18
Letter 5 An Introduction of theCompany and Products 18
Letter 6 A Positive Reply from an Importer 19
Notes 19
Language Focus 24
Exercises 26
Module 3 Status Enquiries 31
Learning Objectives 31
Introduction 31
Writing Skills 32
Specimen Letters 33
Letter 1 Asking for Credit Information 33
Letter 2 A Favorable Reply 33
Letter 3 A Status Enquiry from a Consulting Agency 34
Letter 4 An Unfavorable Reply from the Chamber of Commerce 34
Letter 5 An Enquiry about Credit and Status 34
Letter 6 An Enquiry about Financial and Credit Standing 35
Notes 35
Language Focus 39
Exercises 40
Module 4 Sales Promotion 45
Learning Objectives 45
Introduction 45
Writing Skills 46
Specimen Letters 47
Letter 1 A Letter Promoting Sportswear 47
Letter 2 A Follow-up Letter for After-sales Service 47
Letter 3 Introducing Machinery 48
Letter 4 Marketing Wool Under blanket 48
Letter 5 Recommending Ladies' Dresses 49
Letter 6 Offering a Discount 49
Notes 50
Language Focus 52
Exercises 54
Module 5 Enquiries 59
Learning Objectives 59
Introduction 59
Writing Skills 60
Specimen Letters 61
Letter 1 First Enquiry for Clothes 61
Letter 2 A Reply to the Above 61
Letter 3 An Enquiry for Fashion Goods 62
Letter 4 A General Enquiry 62
Letter 5 An Invitation to Offer 63
Letter 6 An Enquiry for Cameras 63
Notes 64
Language Focus 65
Exercises 67
Module 6 Quotations and Offers 71
Learning Objectives 71
Introduction 71
Writing Skills 72
Specimen Letters 73
Letter 1 An Offer for Ladies' Nylon Stockings 73
Letter 2 Reply to Buyer's Enquiry for Color TV Sets 73
Letter 3 Quotations for Cotton and Nyloned-Silk 74
Letter 4 An Offer to an Old Client 74
Letter 5 An Offer without Engagement 75
Letter 6 An Offer for Auto Parts 75
Notes 76
Language Focus 78
Exercises 80
Module 7 Counter-offers 83
Learning Objectives 83
Introduction 83
Writing Skills 84
Specimen Letters 84
Letter 1 A Counter-offer for Canada
Oats 84
Letter 2 Declining a Counter-offer 85
Letter 3 A Counter-offer on Delivery 85
Letter 4 Counter-offer on Quantity 86
Letter 5 Concession on Price 86
Notes 87
Language Focus 89
Exercises 91
Module 8 Acceptance and Orders 95
Learning Objectives 95
Introduction 95
Writing Skills 96
Specimen Letters 97
Letter 1 Confirming the Purchase and Sending an Order 97
Letter 2 A Reply to an Order 98
Letter 3 Declining an Order and Offering a Substitute 98
Letter 4 Acknowledgement of Order 99
Letter 5 Accepting the Offer and Placing an Order 99
Letter 6 Confirming an Order 100
Notes 100
Language Focus 103
Exercises 105
Module 9 Terms of Payment 109
Learning Objectives 109
Introduction 109
Writing Skills 110
Specimen Letters 111
Letter 1 On Payment by D/P 111
Letter 2 Agreeing to D/P Payment 111
Letter 3 Insisting on Payment
by L/C 112
Letter 4 Asking for D/A Payment 112
Letter 5 Payment at 60 days Sight 113
Letter 6 Payment by T/T 113
Notes 114
Language Focus 117
Exercises 119
Module 10 Payment by Letter of
Credit 123
Learning Objectives 123
Introduction 123
Writing Skills 124
Specimen Letters 125
Letter 1 Urging Establishment of L/C 125
Letter 2 Urging Establishment of Letter of Credit 126
Letter 3 Advising the Opening of an L/C 126
Letter 4 Amendment to Letter of Credit 127
Letter 5 Requesting Extension of the L/C 128
Letter 6 A Reply to the Above Letter 128
Notes 131
Language Focus 133
Exercises 135
Module 11 Packing and Marking 141
Learning Objectives 141
Introduction 141
Writing Skills 143
Specimen Letters 143
Letter 1 Reply to Customer's Enquiry about Packing 143
Letter 2 Modifying the Packing 144
Letter 3 A Reply to the Above 145
Letter 4 Customer's Requirement about Packing 145
Letter 5 Accepting the Packing Requirements 146
Letter 6 Advising the Buyer of the
Packing 146
Notes 147
Language Focus 149
Exercises 151
Module 12 Shipment and Delivery 155
Learning Objectives 155
Introduction 155
Writing Skills 156
Specimen Letters 157
Letter 1 Shipping Instructions 157
Letter 2 Urging Shipment of Goods 158
Letter 3 A reply to the Above Letter 158
Letter 4 Advising Shipment 159
Letter 5 A Letter of Shipping Advice 159
Letter 6 A Specimen Shipping Advice 160
Notes 160
Language Focus 162
Exercises 165
Module 13 Insurance 169
Learning Objectives 169
Introduction 169
Writing Skills 171
Specimen Letters 172
Letter 1 Enquiring about Insurance 172
Letter 2 Reply to an Enquiry about Insurance 172
Letter 3 The Buyer's Request for Insurance 172
Letter 4 A Reply to the Above Letter 173
Letter 5 A Favorable Reply to
Importer's Request 173
Notes 175
Language Focus 176
Exercises 178
Module 14 Conclusion and Contract 183
Learning Objectives 183
Introduction 183
Writing Skills 184
Specimen Letters 185
Letter 1 Confirming Conclusion of a
Transaction 185
Letter 2 Sending a Purchase Contract 185
Letter 3 Confirming a Transaction 186
Letter 4 Counter-signature 186
Notes 190
Language Focus 191
Exercises 192
Module 15 Complaints and Claims 197
Learning Objectives 197
Introduction 197
Writing Skills 198
Specimen Letters 199
Letter 1 A Claim for Poor Packing 199
Letter 2 A Claim for Inferior Quality 199
Letter 3 Settlement of the Above Claim 200
Letter 4 Claim for Delay in Delivery 200
Letter 5 Reply to the Above Letter 201
Letter 6 Complaining about Short Shipment 201
Letter 7 Rejecting a Claim 202
Notes 202
Language Focus 203
Exercises 206
Module 16 Agency 209
Learning Objectives 209
Introduction 209
Writing Skills 210
Specimen Letters 211
Letter 1 Asking for Sole Agency 211
Letter 2 A Favourable Reply 211
Letter 3 Declining the Agency Application 212
Letter 4 Looking for an Agent 212
Letter 5 Confirm the Key Points of Agency 213
Letter 6 Agreeing to Renewal of a Sole Agency Agreement 213
Notes 216
Language Focus 218
Exercises 219
Revision 223
Reference Keys 245
Bibliography 参考文献 275
……[看更多目录]
序言随着经济全球化进程的不断加速，中国在国际经济中的地位日益提高，与世界各国间的经济、贸易活动愈加频繁，对外经济贸易事业得到了空前的发展。面对这一形势，我国将需要越来越多既懂经济贸易又精通专业英语的复合型人才。因此，我们编写了《商务英语函电》，以适应高职高专人才培养目标对外经贸人才的需求。
本书遵循实用性、可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入，在编写内容上注重系统性、科学性及广泛性。各个单元的独特设计使不同程度的学习者都能学有所获。书中涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。在内容安排上，突出了“能力培养”和“创新教育”，除了系统的知识介绍外，加入了大量的常用专业术语和功能性句型，同时加大了技能训练的比重。通过学习和实训，有助于学生掌握各类外经贸信函的基本内容及写作技巧，能独立运用商务信函的词汇及固定句型，熟练撰写函件。本教材采用模块教学，按照实际工作流程，共分16个模块，首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧，然后针对外经贸进出口流程的主要环节进行介绍，包括建立业务关系、资信查询、促销、询盘、报价、发盘与还盘、接受与订货、支付、包装、装运、成交、保险、索赔与理赔及代理等内容。
每个教学模块包括：学习目标、背景知识介绍、写作技巧、信函实例、注释、贸易术语、功能句型及课后练习，其中练习由基础训练和拓展训练两部分组成，使学生能够在巩固基本语言运用和表达的基础上进行信函翻译和撰写，循序渐进地掌握各类商务信函的写作技能，培养并提高学生使用专业英语进行交际的实际能力，本书最后的总复习部分附有大量的基础题练习，供学生进行基本功训练。
本教材作为“全国高职高专专业外语规划教材”之一，是适用于高职高专商务英语、国际贸易、国际商务等专业学生使用的专业英语教材，也可供从事外经贸和国际商务工作的人员参考使用。
本书无论从体例安排到内容设置，从知识点的归纳到教法的运用，都进行了大胆探索和尝试，欲为外经贸高等职业教育教材的编写与探索尽微薄之力。本教材的编写人员既有多年从事商务英语教学从而积累了丰富教学资源的教授，也有来自企业一线从事外经贸工作的双师型教师。本教材由房玉靖担任主编，编写人员有房玉靖、刘玉玲、张怡和刘晓丽。同时，何瑞斌对本教材的编写提供了大量较新的实际业务素材，在此表示衷心的感谢。由于时间和水平有限，疏漏和不足在所难免，希望广大教师、读者及专家学者多提宝贵意见，以便日后充实与完善。
文摘I. Formats of Business Letters
A letter that is neat, easy to read and presents a professional image will leave a good impression on your reader. When writing business letters, you must pay special attention to the format used. Keep in mind that different organizations have different format requirements for their professional communication.
Indented Format Following traditional British practice, the indented format takes in five or six spaces in the first line of each paragraph in the body of the letter, though deeper indentations than these are sometimes preferred. However, Consistency in use is, the important point.
Blocked Format Blocked Format is the easiest style to use because every letter begins at the left margin. Because of this, it’s also one of the most widely used styles. However, in some cases, blocked format can give the letter a left-heavy appearance. You may want to avoid this minor flaw by using modified blocked format.
Modified Blocked Format The modified blocked format uses the basic blocked format. However, the following parts of the letter begin at the horizontal center of the page: the return address, the date, the complimentary close, the signature, the sender’s typed name, and the sender’s official title. Using the center at a left margin for these elements gives the letter a more balanced look. Writers can also use blocked paragraphs, as in blocked format ted-letters.
II. Principles of Business Letter-Writing
Clearness In order to achieve clearness, you should not convey more than one idea in a sentence. You’d better not introduce more than one topic in a paragraph and not deal with more than one matter in a letter.
Conciseness Try to make your message brief and straight to the point. Avoid using long words or sentences. Use daily expressions to replace jargons. Express yourself in an orderly and logical way. A good business letter should be natural, human and easy to read.
Correctness You have to make
……[看更多书摘]
