新剑桥商务英语经典教程(附光盘1张)(高等学校商务英语规划教材)
点此进入淘宝搜索页搜索分类: 图书,管理,商务实务,商务外语,
品牌: 刘沛
基本信息·出版社：华中科技大学出版社
·页码：203 页
·出版日期：2009年09月
·ISBN：9787560956732
·条形码：9787560956732
·包装版本：第1版
·装帧：平装
·开本：16
·正文语种：英语
·丛书名：高等学校商务英语规划教材
产品信息有问题吗？请帮我们更新产品信息。
内容简介《新剑桥商务英语经典教程》内容简介：今年，剑桥商务英语证书（Business English Certificate，简称BEC）考试落户中国卜五个年头。BEC考试自1994年起在我国各大中城市全面开展，影响逐年深入，反响巨大。在经济全球化背景下，剑桥商务英语学习及其证书考试不仅是一种时尚，更是一种必要，是一个在日益激烈的竞争中取胜的重要砝码。该考试从听、说、读、写四个方面对考生在一般工作环境下和商务活动中使用英语的能力进行全面考查，对成绩合格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。由于该证书的权威性，其已成为在所有举办该考试的130多个国家和地区求职的“通行证”。
综观当前的图书市场，有关商务英语的教材和参考书不多，而将商务英语的系统学习和考试指导相结合的用书就更难寻觅了。本书适时地满足了广大学习者和考生的这一需求。命名为《新剑桥商务英语经典教程》有三个原因：一、参加本书编写的作者团队由具有丰富的商务英语教学经验和商场实战经验的大学教师、以及BEC考试辅导专家组成，在认真研究最新考试大纲的基础上，精心编写了本书；二、十个单元内容的选编涵盖了当今世界上最新的有代表性的商务素材，如美国可口可乐公司并购中国汇源案；三、每个单元都包含听、说、读、写四个方面的练习，在题型和难度上进行了严格的测试和筛选。教学性很强，同时也适合考生循序渐进准备BEC Vantage（中级）、BEC Higher（高级）的考试。
本书适合高校外语学院、商学院、经济学院的学生和一般商务工作者学习商务英语使用，也是考生参加BEC考试的备考用书。
编辑推荐《新剑桥商务英语经典教程》：高等学校商务英语规划教材
目录
Unit One WorkRoles &Communication
Part Ⅰ Reading
Text A
Background Information
ReadingText A
The Success of Starbucks
Vocabulary
TextB
Background Information
ReadingTextB
Midnight AppsHad Failed
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
Unit Two Establishing Business Relations &Entertaining a Client
Part Ⅰ Reading
Text A
Background Information
ReadingText A
Making Business Personal
Vocabulary
TextB
Background Information
Reading TextB
Meetings withoutMeals
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
Unit Three Company Structure & Stocks
Part Ⅰ Reading
TextA
Background Information
Reading Text A
Company Structure
Vocabulary
TextB
Background Information
Reading TextB
Wall St.UnfazedBy StressTest Details
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
Unit Four Brand Power & GlobalBrands
Part Ⅰ Reading
Text A
Background Information
Reading Text A
Chinese Sports Brands
Vocabulary
TextB
Background Information
ReadingTextB
Public Relations
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
Unit Five Mergers & Acquisitions
Part Ⅰ Reading
Text A
Background Information
Reading Text A
CokeBid for Juice Maker Turns Sour
Vocabulary
TextB
Background Information
ReadingTextB
How To Start aBusiness
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
BEC Vantage Model Test
Unit Six BusinessEthics &Environmental Report
Part Ⅰ Reading
Text A
Background Information
ReadingText A
SentencedTo Death in China Milk Scandal
Vocabulary
TextB
Background Information
ReadingTextB
ResponsibilityTo Natural Environment
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
Unit Seven CorporateCulture &Culture Diversity
Part Ⅰ Reading
TextA
Background Information
ReadingText A
Understanding Corporate Culture
Vocabulary.
TextB
Background Information
Reading TextB
Cultural diversity——IBM style
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
Unit Eight Business Expenses &BusinessTrip
Part Ⅰ Reading
Text A
Background Information
ReadingText A
Learn New Ways To Manage Business Expenses
Vocabulary
TextB
Background Information
ReadingTextB
How To Put The Brakes on Rising Travel Expense
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
Unit Nine Staff Movtivation & Recruitment
Part Ⅰ Reading
Text A
Background Information
ReadingText A
Emoloyee Motivation Principles
Vocabulary
TextB
Background Information
Reading TextB
GoogleRecruitment Drive
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
UnitTen Entering a Market & Global Sourcing
Part Ⅰ Reading
Textm
Background Information
Reading Text A
A Marketing Stunt Done Right
Vocabulary
TextB
Background Information
Reading TextB
Haier Aims To Be a Mainstream Brand in The US
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
BEC Higher Model Test
Keys
……[看更多目录]
序言今年，剑桥商务英语证书（BusinessEnglishCertificate，简称BEC）考试落户中国十五个年头。
BEC考试自1994年起在我国各大中城市全面开展，影响逐年深入，反响巨大。在经济全球化背景下，剑桥商务英语学习及其证书考试不仅是一种时尚，更是一种必要，是一个在日益激烈的竞争中取胜的重要砝码。该考试从听、说、读、写四个方面对考生在一般工作环境下和商务活动中使用英语的能力进行全面考查，对成绩合格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。由于该证书的权威性，其已成为在所有举办该考试的130多个国家和地区求职的“通行证”。
综观当前的图书市场，有关商务英语的教材和参考书不多，而将商务英语的系统学习和考试指导相结合的用书就更难寻觅了。本书适时地满足了广大学习者和考生的这一需求。命名为《新剑桥商务英语经典教程》有三个原因：一、参加本书编写的作者团队由具有丰富的商务英语教学经验和商场实战经验的大学教师、以及.BEC考试辅导专家组成，在认真研究最新考试大纲的基础上，精心编写了本书；二、十个单元内容的选编涵盖了当今世界上最新的有代表性的商务素材，如美国可口可乐公司并购中国汇源案；三、每个单元都包含听、说、读、写四个方面的练习，在题型和难度上进行了严格的测试和筛选。教学性很强，同时也适合考生循序渐进准备BECVantage（中级）、BECHigher（高级）的考试。
本书适合高校外语学院、商学院、经济学院的学生和一般商务工作者学习商务英语使用，也是考生参加BEC考试的备考用书。
我建议读者在选择本书之前考虑两点：一、本书是否适用于自己现有的英语水平；二、是否在对比了其他同类教材之后决定选择本书。
最后，祝大家学业进步，考试成功！
文摘插图：
The Success of Starbucks
Because of rapid globalization over recent years, the competition around the world becomesmore intense, especially for the service industry with the similar products. The most critical pointfor business to succeed is not only the quality of products they supply, but the atmosphere ofcooperating and the amount from yield of teamwork in retail sales. The employees who always dealwith customers and can realize what customers really need are first-line staff. Therefore, it turnsto be essential for companies to motivate, reward and train their employees to be the best qualitypersonnel.
Starbucks began by three friends,Jerry Baldwin, Zev Siegl, and Gordon Bowker, who kneweach other in the University of Seattle. In 1971, the first name of their store is "Starbucks Coffee,Tea, and Spice" in Seattle, Washington's Pike Place Market. Starbucks Corporation, the mostfamous chain of retail coffee shops in the world, mainly benefits from roasting, selling special coffeebeans and various kinds of coffee or tea drinks. It owns about 4 000 branches in the whole world.Moreover, it has been one of the most rapidly growing corporations in America as well. The reasonswhy Starbucks is worldwide popular are not only the quality of coffee, but also its customer serviceand cozy environment. Starbucks establishes comfortable surroundings for people to socialize witha fair price, which attracts consumers of various ages to get into the stores. Besides, it is also notedfor its satisfaction of employees. The turnover rate of employees at Starbucks was 65% and the rateof managers was 25% a year. However, the rates of other national chain retailers are 150% to 400%and 50% respectively, Compared with them, the turnover rate of Starbucks is much lower thanother industries on average. As a result, Starbucks would be one of the optimal business models f
……[看更多书摘]
