PBA:CONCEPTUAL BLOCKBUSTING(PBA: 概念大拍卖)
分类: 图书,进口原版,Business & Investing 经管与理财,Others 其他,
基本信息·出版社:Perseus Books, US; 4Rev e. edition
·页码:224 页
·出版日期:2001年
·ISBN:0738205370/9780738205373
·条形码:9780738205373
·装帧:平装
·正文语种:英语
·外文书名:PBA: 概念大拍卖
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The best-selling guide to overcoming creative blocks and unleashing a torrent of great ideas-updated for a new generation of problem solvers.James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication,Conceptual Blockbustinghas never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references,Conceptual Blockbustingis guaranteed to introduce a new generation of readers to a world of new possibilities.
作者简介James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.