Say it Like Obama: The Power of Speaking with Purpose and Vision像奥巴马那样说话
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作者： Shel Leanne 著
出 版 社：
出版时间： 2008-12-1字数：版次： 1页数： 211印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780071615891包装： 精装内容简介
Leadership expert Shel Leanne explains how to combine oratory, body language, and the fine art of persuasion into a seamless presentation that builds trust and stimulates action. You will come away with the skill to motivate individuals, teams, or an entire workforce to embrace your vision and put it to work.
"Whether you're Republican or Democrat, this book provides useful information for anyone wanting to improve one's speaking skills...it isn't a political book, but rather one that focuses on that Obama Magic: just how does the man do it? There are a number of things Leanne addresses: things such as body language, mannerisms, alliteration, repetition, pacing, and most importantly, how to tie the speech into one's own life. One of the techniques Obama is known for is his ability to relate to his listeners by using his own life and struggles and then comparing such to that of the struggling American. One is also shown the ways in which controversy can be avoided, and dealt with in such a way that is both assertive, yet non-aggressive."--BlogCritics.org
目录
CHAPTER 1: THE SPEECH THAT STARTED IT ALL
CHAPTER 2: EARNING TRUST AND CONFIDENCE
CHAPTER 3: BREAKING DOWN BARRIERS
CHAPTER 4: WINNING HEARTS AND MINDS
CHAPTER 5: CONVE YING VISION
CHAPTER 6: DRIVING POINTS HOME
CHAPTER 7: PERSUADING
CHAPTER 8: FACING AND OVER COMING CONTROVERSY
CHAPTER 9: MOTIVATING OTHERS TO ACTION AND LEAVING STRONG LAST IMPRESSIONS
CHAPTER 10: THE SPEECH THAT M ADE HISTORY . . . AGAIN
