Present Like a Pro: The Field Guide to Mastering the Art of Business演讲指南

作者：

出 版 社： 中国科学技术大学出版社

出版时间： 2006-7-1字数：版次： 1页数： 274印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780312347734包装： 平装内容简介

Targeting managers, salespeople, professional speakers and even best men preparing wedding toasts, communications and leadership consultants Maxey and O'Connor provide useful advice and moral support to anyone who is about to speak up. Through judicious peppering of personal stories, they demystify the near-universal fear of speaking in public, while offering potential speakers at all skill levels encouragement and practical advice. The guide is organized for ease of navigation in short, snappy chapters, each concluding with a boldfaced summary of key points—a boon to time-crunched presenters. Among numerous pointers, the authors emphasize practicing your speech, especially in front of someone or by timing and taping yourself. The authors conclude that any speech is "all about you in conversation with the audience"; they stress the importance of knowing your audience and their language, achieving rapport with repetition and with stories, and making an immediate connection with a creative introduction. Though some of their advice is common sense (e.g., attend to your appearance), inexperienced speechmakers in particular will find this manual instructive. (June)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

目录

Acknowledgments

Introduction

Part Ⅰ Love the Language

1 Aristotle Knew the Basics

2 Master the Vocabulary of the Customer

3 Turn Your Expertise into a Speech

4 Be Creative with Word Color

5 Use Writers' Tricks to Unify and Emphasize

6 Language Is Your Best Tool

7 Bring Out the Interpreter in You

8 Say it Differently

Part Ⅱ Prepare Like Crazy

9 Practice Is the First Priority

10 Begin So You Can Practice

11 Tape and Time Yourself

12 Know the First Four Minutes Cold

13 Give Yourself Think Time

14 Find Out What Happened Last Time

15 Set Yourself Up for Success

Part Ⅲ Respect the Client

16 Know Who the Real Client Is

17 Know What the Meeting Planner Really Wants

18 Know What the Audience Needs

19 Know What to Use and What to Lose

20 Be an Expert on the Culture

21 Know What Works with This Client

Part Ⅳ Break the Rules

22 You Don't Have to Be Perfect

23 It's OK to Surprise Your Audience

24 Decide on Your Notes Policy

25 Begin Unexpectedly--Involve Your Audience!

26 End Unexpectedly

27 Face a Trend with an Antitrend

Part Ⅴ Create a Connection

28 Start with the First Step

29 Try a Three-Part Warm-up

30 Connect with a Grieving Audience

31 Connect via Stories and More

32 No Joke! Know the Risks

33 Practice Consistent Eye Contact

34 Use Your Introduction to Connect

35 Connect with Visual Simplicity

36 Connect with Visual Innovation

Part Ⅵ Adapt to the Moment

37 When "Dr.Evil" Shows Up, Be Ready

38 When Your Presenter Doesn't Show, You Can Still Shine

39 Don't Let Murphy's Law Surprise You

40 When Asked to Edit, Be Prepared

41 When Asked for Your Opinion, Listen First

……

Part Ⅶ Propel the Image

Part ⅧMaster Interaction

Part Ⅸ Follow Up for More

Part ⅩNever Give Up