Launch It！： How to Turn Good Ideas Into Great Products That Sell发布它！：如何将绝妙想法转化为畅销的伟大产品

作者： Molly Miller-davidson，Joanne Stone-geier，Michael B. Levinson 著

出 版 社： 音像供货

出版时间： 2006-9-1字数：版次： 1页数： 272印刷时间：开本： 大32开印次： 1纸张：I S B N ： 9780060819255包装： 平装编辑推荐

作者简介：

MOLLY MILLER-DAVIDSON is a multi-cultural and trend specialist who is a consultant to mumerous manufacturers and companies.

内容简介

The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America's rising entrepreneurial nation.

Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup–to–nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the step–by–step game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money.

目录

Introduction: How to Use This Book

PART ONE Building a Solid Foundation

CHAPTER 1 Help!I Think I've Got a Great Idea.Testing Your Concept's Viability and Moving It Forward

CHAPTER 2 Consumer Identification 101:The BeSt Ways to Identify and Find Your Customer Bases

CHAPTER 3 Where Today's Consumers Are Shopping:What They Are Buying and How to Grab Your Market Share

CHAPTER 4 Product Trends!Which Ones Should Influence Your New Product's Design and Marketing?

CHAPTER 5 From Coast to Coast:Our Frank Observations on Trends in Major Product Categories

CHAPTER 6 Development and Packaging:Is Your Product Ready for Success?(A Checklist to Help You Decide)

CHAPTER 7 Cause Marketing:To Give or Not to Give ,

CHAPTER 8 People You Should Know:The Power of NebNorking (and Where to Do It)

CHAPTER 9 When, Where, and How to Seek Outside Funding:First Round and Beyond

CHAPTER 10 From Legal Forms to Order Forms:Handling All the Paperwork

CHAPTER 11 Choosing Your Company's Team:How to Make Everyone Happy, Including Yourself!

CHAPTER 12 Showcasing Your Product Online:Creating an Effective Web Site

CHAPTER 13 Labeling, Packaging, and Shipping:The Keys to Good Customer Relationships

PART TWO Successfully Launching Your New(est) Product(For Manufacturers, Artisans, and Their Sales Representatives)

CHAPTER 14 Making the Media Work for You

CHAPTER 15 Important Trade Shows and Permanent Showroom Buildings

CHAPTER 16 Trade Show Success:Creating a Great Booth

CHAPTER 17 Showtime! How to Optimize Your Marketplace Experience

CHAPTER 18 Important Travel Info for Major Market Cities

CHAPTER 19 Sales Reps: During an Era of Rapid Change,Understanding Your Obligations and Theirs

CHAPTER 20 Important Ideas and Tools To Give YOU the Edge and Increase Your Sales

CHAPTER 21 Another Market!The Many Sales Opportunities Beyond Retail Stores

PART THREE Advice from Other Industry Experts

CHAPTER 22 Advice from the Pros: Industry Leaders Offer You Their Guidance and Talk about Trends

PART FOUR Outsourcing, Importing, and Exporting

CHAPTER 23 A Crash Course in the Global Market Resource Guide

Index