KFC in China: Secret Recipe for Success 肯德基在中国成功的秘诀
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作者： Warren Liu著
出 版 社：
出版时间： 2008-9-1字数：版次： 1页数： 191印刷时间： 2008/09/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470823842包装： 平装内容简介
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
目录
AcknowledgmentsPrologueChapter 1：KFC—A Pioneer in China
Chapter 2：Assemble and Retain the Most Qualified Team
Chapter 3：Business Strategy
Chapter 4：Local Partnership，Government Relations，and Crisis ManagementChapter 5：Product hnd Marketing
Chapter 6：Supply Chain
Chapter 7：Real Estate Development
Chapter 8：Operational Excellence
Chapter 9：Localization and Globalization
Chapter 10：Headquarters Support
Chapter 11：Leadership with Chinese Characteristics
Chapter 12：Past and Future
EpilogueIndex
