CauseWired: Plugging In， Getting Involved， Changing the WorldCauseWired：改变世界的社会网络与社会媒体
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作者： Tom Watson 著
出 版 社：
出版时间： 2008-10-1字数：版次： 1页数： 236印刷时间： 2008/10/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470375044包装： 精装编辑推荐
作者简介：
Tom Watson is a journal-ist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofoundingof two companies and several popularonline publications, bylines in more thana dozen major newspapers and magazines,and a history of innovation in media technology and online communities.
内容简介
An empowering road map to anyone serious about understanding the social impact on the social web, CauseWired: Plugging In, Getting Involved, Changing the World redefines twenty-first-century activism, presenting real-world stories of some of the people—famous and almost unknown—powering this movement. Filled with insider perspectives on the transformative potential of social networking through networks such as MySpace, Facebook, and SaveDarfur, this timely book reveals how you can leverage your blogs and online social networks to effect positive change, improve your communities, and change your world.
目录
About the Author.
Foreword.
Acknowledgments.
Introduction.
Chapter 1: Lost in the Flood: Wired Causes Rise.
Chapter 2: Friending for Good: The Facebook Philanthropists.
Chapter 3: Signing up to Fight Evil: The Network Acts.
Chapter 4: Portfolios for Change: Peer-to-Peer Philanthropy.
Chapter 5: Defi ned by Causes: The Public Lives of Millennials.
Chapter 6: From the Bottom Up: “The Order Is Rapidly Fading.”
Chapter 7: Spare the Paperwork: The Quick Rise of Flash Causes.
Chapter 8: Heralds of Change: Giving Goes Open Source.
Chapter 9: Aspiration and Activism: Armies of Online Leaders.
Chapter 10: Distributing the CauseWired Future.
Websites.
Further Reading.
Notes.
Index.
