管理科学导论:英文版,第8版
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作者： （美）安德森等 著
出 版 社： 机械工业出版社
出版时间： 1998-7-1字数：版次：页数：印刷时间：开本：印次：纸张：I S B N ： 9787111065555包装： 精装编辑推荐
本书是美国战略管理领域最受欢迎的一本教科书，至今已修订8次。此最新版本内容涵盖了欧美战略决策领域近20年的最新研究成果。它舍弃了繁杂的数学推导，采用理论讲解与案例分析相结合的方法，用生动、通俗的语言阐述了管理科学在战略决策中的重要作用，是一本不可多得的首选MBA教材。
内容简介
本书是美国战略管理领域最受欢迎的一本教科书，至今已修订8次。此最新版本内容涵盖了欧美战略决策领域近20年的最新研究成果。它舍弃了繁杂的数学推导，采用理论讲解与案例分析相结合的方法，用生动、通俗的语言阐述了管理科学在战略决策中的重要作用，是一本不可多得的首选MBA教材。
目录
CHAPTER 1Introduction 1
1.Problem Solving and Decision Making
2.Quantitative Analysis and Decision Making
3.Quantitative Analysis
4.Models of Cost ,Revenue , and Profit
5.Management Science in Practice
CHAPTER 2Linear Programming: the Graphical Method
1.A Simple Maximization Problem
2.Graphical Solution
3.Extreme Points and Optimal Solution
4.A Simple Minimization Problem
5.Special Cases
6.Introduction to Sensitivity Analysis
7.Graphical Sensitivity Analysis
CHAPTER 3Linear Programming : Formulation ,Computer Solution
1.Computer Solution of Linear Programs
2.More Than Two Decision Variables
3.Modeling
CHAPTER 4Linear Programming Applications
1.Marketing Applications
2.Financial Applications
3.Production Management Applications
4.Blending Problems
5.Data Envelopment Analysis
CHAPTER 5Linear Programming : The Simplex Method
1.An Algebraic Overview of the Simplex Method
2.Tableau Form
3.Setting Up the Initial Simplex Tableau
4.Improving the Solution
5.Calculating the Next Tableau
6.Tableau Form : The General Case
7.Solving a Minimization Problem
8.Special Cases
CHAPTER 6Simplex-Based Sensitivity Analysis and Duality
1.Sensitivity Analysis with the Simplex Tableau
2.Duality
CHAPTER 7Transportation , Assignment , and Transshipment Problems
1.The Transportation Problem :The Network Model and a Linear Programming Formulation
2.The Assignment Problem : The Network Model and a Linear Programming Formulation
3.The Transshipment Problem : The Network Model and a Linear Programming Formulation
4.A Production and Inventory Application
5.The Transportation Simplex Method : A Special-Purpose Solution Procedure
6.The Assignment Problem : A Special-Purpose Solution Procedure
CHAPTER 8Integer Linear Programming
1.Types of Integer Linear Programming Models
2.Graphical and Computer Solution for an All-Integer Linear Program
3.Applications
4.Modeling Flexibility Provided by 0-1 Integer Variab
