Intellectual Property for Managers and Investors写给经理人与投资者的知识产权经济：评估、保护与开发知识产权指南
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作者： Steven J. Frank 著
出 版 社：
出版时间： 2006-3-1字数：版次： 1页数： 168印刷时间： 2006/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780521851060包装： 精装内容简介
No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP)--its use as a weapon, as a shield, and as a monetizable asset. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Technology Managers is essential for those with decision making responsibility at the interface where business and innovation meet.
作者简介
Steven Frank is a partner in the Boston law firm Goodwin Procter LLP and specializes in intellectual property and business transactions that involve IP.
目录
Preface
Acknowledgments
1 Sketching the IP Iandscape
2 Making the strategic choice
3 Building and IP strategy
4 Implementation
5 Surviving IP disputes
6 Giving Diligence its due
7 Licensing and related transactions
Index
