突围战略BREAKOUT STRATEGY: MEETING THE CHALLENGE
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作者： Sydney Finkelstein，Charles Harvey ， Thomas Lawton著
出 版 社： Oversea Publishing House
出版时间： 2006-10-1字数：版次： 1页数： 346印刷时间： 2006/10/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780071452311包装： 精装内容简介
Based on five years of research and field-testing, Breakout Strategy gives you a “fast track” strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives:
Create a workable vision by understanding the needs and aspirations of a company
Face customers with a value proposition that covers all the important bases
Align what a business does with what the customer truly desires
Balance the people and process sides of business to deliver on promises
Liberate the energies of any strategy's toughest critic-those who work within the business
Breakout Strategy puts these initiatives in context by examining how diverse companies achieved breakout growth, including jetBlue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin.
With the systematic approach in Breakout Strategy, you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up.
目录
CHAPTE 1 BREAKOUT STRATEGY
CHAPTE 2 GETTING ON THE FAST TRACK
CHAPTE 3 STAYING OUT IN FRONT
CHAPTE 4 BREAKOUT DYNAMICS
CHAPTE 5 PUTTING VISION TO WORK
CHAPTE 6 PUTTING VISION TO WORK
CHAPTE 7 DELIVERING THE PROMISE
CHAPTE 8 EXECUTING BREAKOUT
CHAPTER 9 BREAKOUT LEADERSHIP
Appendix:Cases Researched for Breakout Strategy Index
