创新者的影响力INNOVATION POWER PLAYS: HOW THE WORLD'S
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作者： businessweek 著
出 版 社： Oversea Publishing House
出版时间： 2008-1-1字数：版次： 1页数： 130印刷时间： 2008/01/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780071486316包装： 平装编辑推荐
作者介绍：BusinessWeek
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.
内容简介
* Fire up the engine of your company's vision like Norbert Reithofer did at BMW
* Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy
* Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag
* Focus on a new business plan with Antonio M. Perez at Kodak
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
目录
Introduction by Stephen J. Adler
1 Sergey Brin And Larry Page: Keeping the Edge at Google
2 Greg Norman: All Business
3 Johnathan Wendel: Can Pro Gaming Go Legit?
4 Kevin Rose: Digg.com's New Silicon Valley Brat Pack
5 David Schomer: Higher Grounds at Espresso Vivace Roasteria
6 China's Power Brands: Mainland Entrepreneurs versus Multinationals
7 JEff Belos: Amazon's Risky Bet
8 Linus Torvalds: Linux Inc
9 Linden Lab: MySecond Life- Virtual World, Real Money?
10 Yang Yuanqing: Lenovo Is China's First Global Capitalist
11 Apollonia Poilane And Misa Harada: Bread and Fashion Lessons from Europe
12 Robert Funk: Express Personnel's Temp Strategy for Permanent Growth
13 Roger And Cynthia Lang: From Silicon Valley to Sun Ranch
Trends: The MySpace Generation
Sources
Contributors
