全球经济影响力GLOBAL BUSINESS POWER PLAYS: HOW THE MAS
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Businessweek著
出 版 社： Oversea Publishing House
出版时间： 2008-1-1字数：版次： 1页数： 149印刷时间： 2008/04/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780071486309包装： 平装编辑推荐
作者介绍：BusinessWeek
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.
内容简介
Rev up productivity like Ferdinand K. Piech at Volkswagen
Go for grande growth the way Howard Schultz did with Starbucks
Follow Xu Danhua's example at Huawei to make partnerships across borders
Keep bidding for greater success the way auction site EachNet does in China
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
目录
Introduction by Stephen J. Adler ,Edtor-in-chief,Businessweek
1 China.net: Unleashing a World of Opportunity
2 Ratan Tata: From Overgrown Conglomerate to an Agile Global Force
3 Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc
4 Europe: Can it Grow Again?
5 United States: Hispanic Nation
6 Huawei: More than a Local Hero
7 Colombia: Extreme Investing
8 Toyota: Reinventing the Auto Industry
9 Planet Starbucks: Go Global, Grow Quickly
10 Otto Group: The Modest Powerhouse
11 Toshiba: Keeping Innovation Out of Rivals' Hands
12 Ferdinand K. Piech: Tightening the Grip at VW
Trends: Tech's Future
Sources
Contributors
