GO GOOGLE谷歌之路
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出 版 社：
出版时间： 2008-1-1字数：版次： 1页数： 343印刷时间： 2008/01/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780814480595包装： 平装内容简介
Every day, millions of people log on toGoogle to search for information or tocheck their Gmail accounts. And chances
are you've used Google to find out more aboutyour friends, your coworkers, your potentialemployees, and even yourself. But if you thinkof Google only as a search engine, you'remissing out on a powerful business tool---onethat can~help your company establish an Inter-net presence, communicate, share information,sell products, analyze Web traffic, and much
more.
Go Go@ is a comprehensive guide to every-thing you need to know about Google's invalu-able applications, including Google Docs &Spreadsheets, Google Page Creator, GoogleTalk, Google Base, and other services that willhelp you get organized--and get noticed.
目录
PARTI : Getting Ready to Go Googte
Chapter 1Learning from Google: A 21 st-Century Model for Success
Chapter 2Searching and Finding: Getting Started with Google
Chapter 3Goals for Google-izing Your Business
PART II: Using GoogIe to Search and Be Found
Chapter 4Improving Google Search Results
Chapter 5Improving Your Visibility with AdWords
PART III : Putting Googte to Work for You: Googte Apps
Chapter 6Collaborating with Google Apps
Chapter 7Working with Docs & Spreadsheets
Chapter 8Working with Google Calendar
Chapter 9Gmail for Your Office
Chapter 10 Google Talk
Chapter 11 Publishing with Google Page Creator
Chapter 12 Boosting Your Bottom Line with AdSense
PART IV : Communications and Sates Toots
Chapter 13 Blogging to Improve Marketing and Customer Relations
Chapter 14 Gathering Business Data: News, Gadgets, and More "
Chapter 15 Buying and Selling on Google Base
Chapter 16 Improving Catalog Sales
Chapter 17 Improving Web Site Performance with Google Analytics
Chapter 18 Organizing Your Business Files
Chapter 19 Organizing Your Images with Picasa
Chapter 20 Moving Forward:Google Apps Premium,Pack and More
Appendix A
Appendix B
Appendix C
Index
