在线交易指南Online Business All-In-One For Dummies
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作者： Dan Matthews著
出 版 社：
出版时间： 2007-10-1字数：版次： 1页数： 670印刷时间： 2007/10/01开本： 大16开印次： 1纸张： 胶版纸I S B N ： 9780470516461包装： 平装内容简介
Turn your business dreams into profitable reality with this straightforwardguide to setting up and running an online business. It walks you step-by-step through the entire process, from researching the market and designingyour Web site, to marketing your product online and trading securely. Whetheryou're starting out or looking to expand an existing business online, this up-to-date book provides you with all the support and expert advice you needto successfully build your own online empire.
目录
Introduction
Book I: E-Business
Chapter 1: Can You Do the Business?
Chapter 2: Testing Feasibility
Chapter 3: Preparing the Business Plan
Chapter 4: Setting Off in the Right Direction
Chapter 5: Harnessing Creativity in Your Business
Chapter 6: Opening Your Own Online Business in Ten Easy Steps
Book II: Setting Up your Web Site
Chapter 1: Finding the Money
Chapter 2: Choosing and Equipping Your New E-Business
Chapter 3: Selecting the Right Web Host and Design Tools
Chapter 4: Giving Your E-Business Site Structure and Style
Chapter 5: Building In Security Up Front
Book III: Getting Known E-asily
Chapter 1: Marketing Your Wares
Chapter 2: Researching Your Customers, Competitors, and Industry
Chapter 3: Getting Net-Savvy
Chapter 4: Search Engines: What You Need to Know
Chapter 5: Controlling the Message with Online Advertising
Chapter 6: Spreading the Word with Internet PR
Book IV: Keeping Business Ticking Over
Chapter 1: Operating Effectively
Chapter 2: Controlling Your Books, Your Records, and Your Money
Chapter 3: Counting Your Sales
Chapter 4: Monitoring and Improving Your Business
Chapter 5: Making It All Legal
Chapter 6: Online Business Accounting Tools
Book V: Handling Customers and Staff.
Chapter 1: Employing People
Chapter 2: Inspiring Employees to Better Performance
Chapter 3: Harnessing the Power of Technology
Chapter 4: Attracting and Keeping Customers
Chapter 5: Accepting Payments
Chapter 6: Service with a Virtual Smile
Book VI: Using eBay.co.uk
Chapter 1: Why eBay Is a Great Place to Buy and Sell
Chapter 2: Using eBay.co.uk to Launch Your Business
Chapter 3: Running a Business on eBay.co.uk
Chapter 4: Opening a Shop, Virtually
Chapter 5: Jazzing Up Your Auctions
Chapter 6: Building an eBay.co.uk Back Office
Book VII: Understanding Web 2. O.
Chapter 1: Profiting from New Business Tools
Chapter 2: The Emergence of Web 2.0
Index
