大学商务英语阅读（第二版）

作者： 穆家骅，王晓光编著

出 版 社： 华东理工大学出版社

出版时间： 2008-1-1字数：版次： 2页数： 367印刷时间：开本： 16开印次：纸张：I S B N ： 9787562822066包装： 平装编辑推荐

本书的文章均选自西方工商经济管理专业的各类原版教材和具有相当影响的西方商务刊物。内容涉及经济、贸易、商务、管理等各个方面，涵盖面宽，信息新，词汇丰富，且阅读量大。 全书共分为十八章，每章包括三个部分。第一和第二部分的课文是关于经济领域中所涉及的许多概念、理论、政策、措施及相应的论述和分析，内容丰富，理论性强。第三部分的文章均由有关方面的专家撰写。这些文章介绍了当今经济全球化进程中各种最新的经济动态、社会和经济发展的趋势、经营和管理理念的巨大变化和发展，内容积极，极具启示性。

内容简介

本书是大学商务英语阅读教程，内容涵盖经济全球化及其引发的经营和管理理念的变化、战略管理、人力资源管理、企业文化、技术管理、营销策略、货物流程、金融及财务等诸多方面。

全书共分十八个章节，每个章节分三个部分，每部分均配有形式各异的练习，以帮助读者巩固所学知识。附录部分分别提供了专业词汇的相应汉语译文，部分专业词语的英语释义及其练习部分参考答案，以备读者参照使用。

目录

Chapter 1 Market Economy

Part One Organization of the Market Economy(1)

Part Two Organization of the Market Economy(2)

Part Three A FREE，MARKET CURE FOR GLOBAL WARMING

Chapter 2 Strategy and Strategic Management

Part One Strategic Management(1)

Part Two Strategic Management(2)

Part Three BP AMOCO IS COOKING WITH GAS

Chapter 3 Exerting Strategic Leadership

Part One Exerting Strategic Leadership(1)

Part Two Exerting Strategic Leadership(2)

Part Three THE MAN WHO WOULD BE WELCH

Chapter 4 Human Relations

Part One Motivation and Motivators

Part Two Developing an Effective Reward Structure

Part Three COMMERCE REWEAVES THE SoCIAL FABRIC

Chapter 5 Corporate Culture

Part One Building a Strategy-Supportive Corporate Culture

Part Two Managing Diverse Cultures in Mergers and the Global Marketplace

Part Three LET’S TALK TURKEYS

Chapter 6 Technology and Management for Technological Advantage

Part One Technology and Management Support for Technological Advance

Part Two Automation in Service

Part Three TECH LEADS BOTH UP AND DOWN

Chapter 7 External Environment

Part One The General Environment

Part Two The Competitive Environment

Part Three OFFSHORE BETTING：THE FEDS ARE ROLLING SNAKE EYES

Chapter 8 Nature of Marketing

Part One Marketing Defined

Part Two The Evolution of Marketing

Part Three THE FALL AND RISE OF HARPERCOLLINS

Chapter 9 Sociocultural Influences on Consumer Behavior

Part One Sociocultural Influences on Consumer Behavior(1)

Part Two Sociocultural Influences on Consumer Behavior(2)

Part Three HIGH-TECH MARKETERS TRY TO ATTRACT WOMENWITHOUT CAUSING OFFENSE

Chapter 10 Promotion and Marketing Communications

Part One The Role of Promotion

Part Two Communication Process and Marketing Communications

Part Three BIG THREE FACE RIVALS WHO GO DOOR-TO—DOOR

Chapter 11 Advertisement and Public Relations

Part One Advertising and Its Economic Impact

Part Two Public Relations

Part Three A CRISIS OF CONFIDENCE

Chapter 12 Operations

Part One Operations Function

Part Two Importance of Operations and Managers’Roles

Part Three J&J STOPS BABYING ITSELF

Chapter 13 Materials Management

Part One Materials Flow

Part Two Purchasing and Inventory

Part Three THE WAR FOR BETTER QUALITY IS FAR FROM WON

Chapter 14 Global Diversification

Part One A Worldwide Perspective on Strategy

Part Two Formulating Worldwide Operating Strategies

Part Three THE BARONS OF OUTSOURCING

Chapter 15 Accounting

Part One Accounting and Financial Statements

Part Two Qualitative Characteristics of Accounting Information

Part Three ETHICS BE DAMMED，LET’S MERGE

Chapter 16 Financial Assets

Part One A Monetary Financial Asset——Money

Part Two Nonmonetary Financial Assets

Part Three A TALK WITH A FATHER OF THE EURO

Chapter 17 Global Competition and Competitiveness

Part One Global Competition and Continuous Improvement

Part Two Methods Used to Improve Competitiveness

Part Three MASTERS OF INNOVATlON

Chapter 18 Computers and Information Systems

Part One The Management of Information System

Part Two Business Capabilities of Computers

Part Three INFO TECH：THE PAYOFF IS BIGGER THAN YOU THINK

APPENDIX 1商务专业词语汉语译文(Part Two Ex，Ⅲ)

APPENDIX 2词汇解释(Articles of Part Three)

APPENDIX 3练习答案

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