十字路口的资本主义Capitalism at the Crossroads
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作者： Stuart L. Hart 著
出 版 社： 上海科学技术文献出版社
出版时间： 2005-2-1字数：版次：页数： 241印刷时间： 2005/02/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780131439870包装： 精装编辑推荐
作者介绍Stuart L. Hart
Stuart L. Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently SC Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise （CSE） at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program （CEMP） at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell.
内容简介
Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets -- and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques to recharge innovation, growth, and profitability.
目录
About the author
Acknowledgments
Foreword :Fisk Johnson,Chairman and CEO,S.C.Johnson & Son,Inc.
Prologue:Capitalism at the Crossroads
PART ONE MAPPING THE TERRAIN
chapter 1 From obligation to opportunity
The Great trade-off illusion
The Greening revolution
Shattering the Trade-OFFmyth
Breaking free of command-and-control
Beyond greeing
Raging against the machine
Smart Mobs versus smart globalization
Becoming indingenous
The road ahead
Overview of the book
Notes
chapter 2 Worlds in collision
The three economies
The money economy
The Traditional Economy
Nature`s Economy
Collision course
New lenses on the global market
Developed markets:Reducing Corporate footprint
Emerging markets :avoiding the collision
Traditional markets:Understanding real needs
The value proposition
NOTES
chapter 3 The sustainable value portfolio
Sustainability buzzwords
Elements of share holder value
The buzzword sort
……
PART TWO BEYOND GREENING
PART THREE BECOMING INDIGENOUS
INDEX
