打破官僚BREAK FROM THE PACK
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作者： Oren Harari著
出 版 社： 上海科学技术文献出版社
出版时间： 2006-9-1字数：版次： 1页数： 299印刷时间： 2006/09/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780131888630包装： 精装编辑推荐
作者介绍：Oren Harari
Oren Harari has addressed and consulted with premier corporations and senior government groups around the world. He received his Ph.D. from the University of California, Berkeley, and currently teaches in the MBA and executive MBA programs at the University of San Francisco.
For more information on Oren Harari, please visit www.harari.com.
内容简介
Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge -- and leave competitors in the dust.
目录
Prologue
PART ⅠRESISTING THE PULL OF THE PACK
Chapter 1 Welcome to commodity hell:the preils of the copycat economy
Chapter 2 How to lose:ten compusions Guaranteed to keep you mired in the pack
Chapter 3 The madonna effect and the willie Nelson Principle;The power of Calcuated reinvention
Chapter 4 Curious,cool and crazy:Building a Culture of Disciphlined lunacy
PART Ⅱ HOW TO BREAK FROM THE PACK
Chapter 5 Dominate or leave
Chapter 6 Put the pieces together for a higher cause
Chapter 7 Build a defiant pipeline
Chapter 8 Take your customer to an impossible place
Chapter 9 Take Innovation underground
Chapter 10 Consolidate for cool
PART Ⅲ HOW YOU CAN LEAD THE PACK
Chapter 11 You ,the Leader of the pack:A12-step Recovery program
Epilogue
Index
