中国商业礼节/Chinese Business Etiquette
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作者： Scott D. Seligman著
出 版 社： 艺洲
出版时间： 1999-3-1字数：版次： 1页数： 281印刷时间： 1999/03/01开本：印次： 1纸张： 胶版纸I S B N ： 9780446673877包装： 平装内容简介
In the tradition of Warners Japanese Business Etiquette, here is the newly-updated guide to social and business protocol in the Peoples Republic of China. East-West business is booming, as thousands of Americans flock to China to seek explosive opportunities. Now, Scott D. Seligman, an expert with 25 years of experience dealing with the Chinese, provides complete and up-to-date advice on how to succeed in China. With clarity and humor, Seligman shows how to avoid costly misunderstandings, interpret behavior, avoid the unintentional gaffe, and make positive impressions, all while closing million-dollar deals and forming priceless friendships.
目录
Preface
Foreword by Robert A.Kapp
Introduction：The Scrutable Chinese
Ⅰ.Protocol and the Larger Picture
2，500 Years of Interpersonal Relationships
The Advantages of Learning Chinese Ways
Taiwan，Hong Kong，and the Mainland
Ⅱ.Getting in Touch
Counterpart Organizations
Delegations
Recap：Six Points on Getting in Touch
Ⅲ.Meeting and Greeting People
Breaking the Ice
F0rms of Address：Negotiating Chinese Names
Official Welcomes and Send—Offs
On the Telephone
Recap：Eight Reminders
on Meeting and Greeting
Ⅳ.Some Basic Cultural Differences
Individualism versus Group—CenterednesS
The Ddnwei—The、vork Unit
Confucianism
Mianzi—Face
Guarlxi—Connections
Reciprocity
Privacy
Recap：Eleven Points on Cultural Dif.ferences
Ⅴ.Liiie：The Fine Art of Politeness
Surface Harmony
Using Intermediaries
The Chinese Circle
Class Distinctions
Nonverbal Communication
Saying No
Recap：A Dozen Points on Etiquette
Ⅵ.The Business Meeting
Arranging the Meeting
The Setup
The Course of the Meeting
Using Interpreters
Concluding a Meeting
Recap：A Dozen
Notes on Business Meetings
Ⅶ.Relationships with Foreigners
The Chinese View of Outsiders
Business Relationships
……
Afterword
Appendix
Glossary of Chinese Terms Used in this Book
Index
About the Author
