竞争策略 COMPETITIVE STRATEGY
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作者： Michael E. Porter著
出 版 社： Oversea Publishing House
出版时间： 2006-2-1字数：版次： 1页数： 396印刷时间： 2006/02/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780743260886包装： 平装内容简介
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
目录
Introduction
Preface
Introduction, 1980
PART I General Analytical Techniques
CHAPTER 1 THE STRUCTURAL ANALYSIS OF INDUSTRIES
Structural Determinants of the
Intensity of Competition
Structural Analysis and
Competitive Strategy
Structural Analysis and
Industry Definition
CHAPTER 2 GENERIC COMPETITIVE STRATEGIES
Three Generic Strategies
Stuck in the Middle
Risks of the Generic Strategies
CHAPTER 3 A FRAMEWORK FOR COMPETITOR ANALYSIS
The Components of Competitor
Analysis
Putting the Four Components
Together--The Competitor
Response Profile
Competitor Analysis and
Industry Forecasting
The Need for a Competitor
Intelligence System
CHAPTER 4 MARKET SIGNALS ,
Types of Market Signals
The Use of History in Identifying
Signals
Can Attention to Market Signals
Be a Distraction?
CHAPTER 5 COMPETITIVE MOVES
Industry Instability: The Likelihoodof Competitive Warfare
Competitive Moves
Commitment
Focal Points
A Note on Information and Secrecy
CHAPTER 6 STRATEGY TOWARD BUYERS AND SUPPLIERS
Buyer Selection
Pu rchasi ng St rategy
CHAPTER 7 STRUCTURAL ANALYSIS WITHIN INDUSTRIES
Dimensions of Competitive Strategy
Strategic Groups
Strategic Groups and a Firm's
Profitability
Implications for Formulation of Strategy
The Strategic Group Map as an
Analytical Tool
CHAPTER 8 INDUSTRY EVOLUTION
Basic Concepts in Industry
Evolution
Evolutionary Processes
Key Relationships in Industry
Evolution
PART II Generic Industry Environments
CHAPTER 9 COMPETITIVE STRATEGY IN FRAGMENTED INDUSTRIES
What Makes an Industry
Fragmented?
……
PART III Strategic Decisions
Bibliography
Index
About the Author
