影响力 INFLUENCER: THE POWER TO CHANGE ANYTHING
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作者： Kerry Patterson，Joseph Grenny，David Maxfield 著
出 版 社： McGraw-Hill
出版时间： 2007-1-1字数：版次： 1页数： 299印刷时间： 2007/01/01开本：印次： 1纸张： 胶版纸I S B N ： 9780071484992包装： 精装内容简介
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.
But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:
Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable.
Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.
No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.
作者简介：
Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and AI Switzler
are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.
目录
Authors' Note
PART 1: The Power to Change Anything
Choose influence over serenity.
1 You're an Influencer
A small group of remarkable leaders and scholars has been quietly changing the world by influencing people's behavior.
2 Find Vital Behaviors
Big problems succumb to changes in just a few behaviors.
3 Change the Way You Change Minds Changing behavior requires changing minds.
PART 2: Make Change Inevitable
The six sources of influence
4 Make the Undesirable Desirable
Personal Motivation Overcome reluctance and resistance by connecting to values.
5 Surpass Your Limits
Personal Ability
New behavior requires new skills. Overinvest in learning how to master skills and emotions.
6 Harness Peer Pressure
Social Motivation
Enlist leaders, partner with opinion leaders, and become an opinion leader yourself.
7 Find Strength in Numbers
Social Ability
Amplify influence through just-in-time teamwork.
8 Design Rewards and Demand Accountability
Structural Motivation
Modestly and intelligently reward early successes. Punish only when necessary.
9 Change the Environment
Structural Ability
Harness the pervasive and invisible power of environment to support new behavior.
10 Become an Influencer
Overdetermine success by implementing multiple sources of influence.
Additional Tools and Resources
Works Cited
Acknowledgments
Index
About the Authors
