梅迪奇效应 MEDICI EFFECT, SC
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作者： Frans Johansson著
出 版 社： Harvard Business School Press
出版时间： 2004-12-1字数：版次： 1页数： 206印刷时间： 2006/08/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781422102824包装： 平装内容简介
Johansson, founder and former CEO of an enterprise software company, argues that innovations occur when people see beyond their expertise and approach situations actively, with an eye toward putting available materials together in new combinations. Because of ions, "the movement of people, the convergence of science, and the leap of computation," a wide range of materials available for new, recontextualized uses is becoming a norm rather than an exception, much as the Medici family of Renaissance Italy's patronage helped develop European arts and culture. For cases in point, Johansson profiles, among others, Marcus Samuelsson, the acclaimed chef at New York's Aquavit. An Ethiopian orphan, Samuelsson was adopted by a Swedish family, with whom he traveled widely, enabling him to develop the restaurant's unique and innovative menu. (Less familiar innovators include a medical resident who, nearly assaulted by an emergency room patient she was treating, developed outreach programs designed to prevent teen violence.) Chapters admonish readers to "Randomly Combine Concepts" and "Ignite an Explosion of Ideas." Less focused on innovations within a corporate setting than on individual achievements, and more concerned with self-starting and goal-setting than teamwork, Johansson's book offers a clear enough set of concepts for plugging in the specifics of one's own setting and expertise. But don't expect the book to tell you where to get the money for prototypes or production.
目录
Acknowledgments
Introduction
PART ONE
The lntersecticn
One
The Intersection--Your Best Chance to Innovate
Monkeys and Mind Readers
two
The Rise of Intersections
The Sounds of Shakira and the Emotions of Shrek
PART TWO
Creating the Medici Effect
three
Break Down the Barriers Between Fields
Sea Urchin Lollipops and Darwin's Finches
four
How to Make the Barriers Fall
Heathrow Tunnel and Restaurants Without Food
five
Randomly Combine Concepts
Card Games and Sky Rises
SIX
How to Find the Combinations
Meteorite Crashes and Code Breakers
seven
Ignite an Explosion of Ideas
Submarines and Tubular Bells
eight
How to Capture the Explosion
MacGyver and Boiling Potatoes
PART THREE
Making lntersectional Ideas Happen
nine
Execute Past Your Failures
Violence and School Curricula
ten
How to Succeed in the Face of Failure
Palm Pilots and Counterproductive Carrots
eleven
Break Out of Your Network
Ants and Truck Drivers
……
Notes
Index
About the Author
