竞争能力分析 COMPETING ON ANALYTICS
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作者： THOMAS H. DAVENPORT 著
出 版 社： Harvard Business School Press
出版时间： 2004-12-1字数：版次： 1页数： 218印刷时间： 2007/03/01开本：印次：纸张： 胶版纸I S B N ： 9781422103326包装： 精装内容简介
"Competing on Analytics" is hardly the last word on the matter, but it is a useful primer for a business field that seems likely only to grow in importance.
作者简介
Thomas H.Davenport is the Presidents Distinguished Professor of Information Technology and Managment at babson College.
目录
Foreword by Gary Loveman
Acknowledgments
Part One The Nature of Analytical Competition
1 The Nature of Analytical Competition
2 What Makes an Analytical Competitor?
3 Analytics and Business Performance
4 Copeting on Analytics with Internal Processes
5 Competing on Analytics with External Processes
Part Two Building an Analytical Capbility
6 A Road Map to Enhanced Analytical Capabilities
7 Managing Analytical People
8 The Architecture of Business Intelligence
9 The Future of Analytical Competition
Notes
Index
About the Authors
