(微软面面观)I SING THE BODY ELECTRONIC

分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者: Fred Moody 著
出 版 社: 福光
出版时间: 1990-1-1字数:版次: 1页数: 311印刷时间: 1990/01/01开本:印次:纸张: 胶版纸I S B N : 9780140176551包装: 平装内容简介
An outsider is allowed into the labyrinth to watch a Microsoft multimedia project from conception to partial completion. If you are interested in understanding Microsoft's strengths--and weaknesses--breaking into new markets, this is a must-read book. --This text refers to an out of print or unavailable edition of this title.
Freelance writer Moody spent the year from December 1992 through December 1993 with six members of a Microsoft unit that was developing a children's multimedia reference product named Sendak. As he was given virtually unlimited access to the group, Moody is able to present a week-by-week account of the trials and tribulations of each team member as they try to make Sendak a viable product. In describing the inner workings of Microsoft, Moody reveals a company not immune to the corporate politics and personality conflicts that afflict huge companies, but one that nevertheless is willing to push the boundaries of technology, driven by chairman Bill Gates's obsession with staying ahead of the competition. Indeed, Moody's accounts of meetings with Gates are compelling. A fast-paced read that does not get bogged down in technical jargon, the book suffers from one flaw: Sendak was far from finished when Moody's year with Microsoft was up, so he describes its completion and launch?the product was shipped in November 1994 under the name Explorapedia?in relatively few pages. 50,000 first printing.
目录
In Lieu of a Glossary
Acknowledgments
Introduction
December 17, 1992
The Encarta Years
"I Have a Bill Meeting!"
January 7, 1993
Digitizing the Soul
The Big Picture
Addressing the Chair
Out from Under the Shadow of February 23
Hacking
In Which the Author Comes Up for Air
Fear and Trembling
Salish
"So Where Are We Now?"
The X/Y Gridlock
Beyond the Mid-June Milestone
Autumn Light
"Are You Afraid? Are You Scared?"
Aftermath
Postmortem
Index