Advertising: Concept and Copy (平装)
特别声明:本站仅为商品信息简介,并不出售商品,您可点击文中链接进入淘宝网搜索页搜索该商品,有任何问题请与具体淘宝商家联系。
参考价格: 点此进入淘宝搜索页搜索分类: 图书,进口原版书,Business & Investing(商业与投资),Industries & Professions(产业与行业),Accounting,
品牌: George Felton
基本信息出版社:W W NORTON & CO INC (2006年3月1日)平装:256页ISBN:0393731596条形码:9780393731590产品尺寸及重量:27.9 x 21.6 x 1.9 cm ; 1 KgASIN:0393731596
商品描述内容简介Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.媒体推荐How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.