The Art of Strategy: A Game Theorist's Guide to Success in Business and Life (平装)
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品牌: Barry Nalebuff
基本信息出版社:W W NORTON & CO INC (2010年1月1日)平装:512页ISBN:0393337170条形码:9780393337174产品尺寸及重量:20.8 x 14 x 2.4 cm ; 440 gASIN:0393337170商品描述内容简介Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies-from pop culture, TV, movies, sports, politics, and history-the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.媒体推荐"I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment."-Steven Levitt
