如何实现你的百万美元计划（从卖MCG的人说起）：从想象到实施 How To Turn Your Million Dollar Idea
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作者： 本社 编
出 版 社： Oversea Publishing House
出版时间： 2007-7-1字数：版次：页数： 258印刷时间：开本：印次：纸张： 胶版纸I S B N ： 9780731405756包装： 平装内容简介
Pete Williams has been r~rred to as Australia's Richard Branson.At just 21 years of age, Pete embarked on a highly poblicised and successful entrepreneurial venture -- to sell the Melbourne Cricket Ground -- in piecesl In How to turn your million-dollar idea into a reality, Pete passes on the techniques he used to sell the "G, including: ~ developing your Ides to reach a hungry marke achieving maximum sales for minimal expense using publicityand leverage structuring your business to suit your lifestyle
* pricing your products and services for maximum salestapping into a worldwide market online
* using networking and team force to build your business. Readers will also gain access to a wealth of free material on Pete's website, Including discounts an his marketing seminars and products.
目录
Introduction ix
From imagination to
1 idea conception
2 fearlessness
3 finding your million-dollar idea
4 standing out and making a name
5 setting goals for success
6 planning the journey
7 profitable systems
8 pricing for profit
9 the technical stuff
10 profitable publicity
11 effective marketing
12 influence factors
13 clicks and portals
14 back-end profits
15 networking
16 team force
17 barter profits
18 creative business
19 the ultimate business model
Conclusion
Index
