起动网上商务傻瓜书 Starting an Online Business For Dummies
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作者： Greg Holden 著
出 版 社： John Wiley & Sons
出版时间： 2007-1-1字数：版次： 1页数： 416印刷时间： 2007/01/01开本：印次：纸张： 胶版纸I S B N ： 9780470107393包装： 平装内容简介
You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed.
Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:
Establish and promote your business；
Advertise your site；
Build a business with online auctions；
Keep your business legal and lawsuit free；
Impress customers in the virtual world；
Publicize your business with Google, Yahoo!, and Microsoft；
Conduct electronic payments；
Utilize VoIP, site feeds, blogging, and affiliate marketng.
You’ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There’s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!
作者简介：
Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 35 books and numerous magazine articles.
目录
Introduction.
PART Ⅰ: STRATEGIES AND TOOLS FOR YOUR ONLINE BUSINESS.
Chapter 1: What’s New: The Latest Tools for Your Online Business.
Chapter 2: Opening Your Own Online Business in Ten Easy Steps.
Chapter 3: Choosing and Equipping Your New E-Business.
Chapter 4: Selecting Your E-Commerce Host and Design Tools.
PART Ⅱ: ESTABLISHING AND PROMOTING YOUR ONLINE BUSINESS.
Chapter 5: Organizing Your Business Site and Attracting Customers.
Chapter 6: Optimizing the Shopping Experience.
Chapter 7: Accepting Payments.
Chapter 8: Providing Customer Service with a Virtual Smile.
Chapter 9: Advertising and Publicity.
PART Ⅲ: BUILDING A BUSINESS WITH ONLINE AUCTIONS.
Chapter 10: Sourcing for Your Business.
Chapter 11: Running a Business on eBay.
Chapter 12: Amazon.com and CafePress.
PART Ⅳ: PROMOTING YOUR BUSINESS WITH GOOGLE, YAHOO!, AND MICROSOFT.
Chapter 13: Search Engine Optimization.
Chapter 14: Taking Advantage of Google's Tools.
Chapter 15: Hosting with Yahoo! and Microsoft.
PART Ⅴ: THE NECESSARY EVILS: LAW AND ACCOUNTING.
Chapter 16: Keeping It All Legal.
Chapter 17: Online Business Accounting Tools.
PART Ⅵ: THE PART OF TENS.
Chapter 18: Ten Must-Have Features for Your Web Site.
Chapter 19: Ten Hot New Ways to make Money Online.
Index.
